CSM Newsletter

CSM Receives 3 American Advertising Awards

Central States Media (CSM) recently received 3 American Advertising Awards (ADDY’s) for its work with a number of partners.  Gold Awards were presented to CSM for the design and development of the Great Lakes Boat Building School website,, and the design, development and deployment of the “12 Days of Christmas” email campaign for Senara […]

Posted on: February 24, 2017 | Continue Reading »

What Consumers Really Want From Your Video Content

As the digital landscape shifts toward video, more content companies are making major investments in the platform in an effort to woo advertisers. But in order to create successful video content, it’s more important than ever to understand how consumers view and interact with it. To help both creators and advertisers make the most of […]

Posted on: December 7, 2016 | Continue Reading »

Email Marketing in the Age of Social Media

Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same time, email marketing has grown more important to marketers and has the highest return on investment of any channel. Both email marketing and […]

Posted on: December 7, 2016 | Continue Reading »

Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018

If there was any doubt that the future of local advertising is digital, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018. It’s part of a digital transformation of local-focused ads in communities across the country.   […]

Posted on: December 7, 2016 | Continue Reading »

How Digital and Traditional Media Work Together

You probably already know, or at least have heard, about the growing importance of digital media (such as search, display, and social media). Unfortunately, many people think that investing in online means leaving the tried and true methods of traditional media (like radio, TV, billboards, and print) behind. Using a combination of both digital and […]

Posted on: September 20, 2016 | Continue Reading »

Search is the Primary & Most Used Mobile Shopping Tool

Google has quite successfully pivoted toward mobile over the past few years. And while more searches now happen on mobile devices, it has been hotly debated whether search plays as central a role for mobile consumers as it does for desktop users. Earlier this week, Google released survey data that assert search has indeed become […]

Posted on: September 15, 2016 | Continue Reading »

What’s the Difference Between Facebook News Feed Ads & Boosted Posts?

Have you ever wondered about the difference between boosting a post on Facebook and running a News Feed ad? Is boosting your post the same as a News Feed ad on Facebook? Is a boosted post part of Facebook advertising? It can be confusing to understand how these types of Facebook ads work, so let […]

Posted on: September 13, 2016 | Continue Reading »

Do You Know Your Social Media GOALS?

It’s easy to fall down the rabbit hole when using social media for your business. It can be a truly counter-productive use of time if you don’t have clear goals in mind. I am not talking about goals as it relates to likes, followers and sales. Likes don’t pay your mortgage! I am talking about […]

Posted on: September 13, 2016 | Continue Reading »

Why does Google Analytics Report Different Values Than Your Ad Server?

Generally speaking web analytics programs such as Google Analytics report lower numbers than ad servers. This discrepancy is caused by several factors: 1 – Visitor browser preferences: Visitors must have JavaScript, images, and cookies enabled in their browsers in order for Google Analytics to report their visit. 2 – Tracking methods: There are two main methods of […]

Posted on: July 14, 2016 | Continue Reading »

Google to roll out Expanded Text Ads for all devices

As reported earlier this month, Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers later this year. With the removal of right-side ads, Google now has the flexibility to give text ads more characters in a way that will […]

Posted on: June 7, 2016 | Continue Reading »

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