CSM Newsletter

4 Digital Marketing Tips to Keep Your Business Hot this Summer

This summer is hot! But is your business? Summer is a great time to reach out to more local prospects, so don’t let your online presence or digital marketing suffer in the heat. Instead, get your business on this summer’s hot list with these quick tricks. Update Your Web Presence Updating your social media pages […]

Posted on: July 17, 2017 | Continue Reading »

What is Quality Score?

Quality Score is an often-used phrase when it comes to PPC. It sounds important, but is it really? In short, yes – Quality Score is extremely important for your PPC campaign. So what is Quality Score exactly, and how can you make sure you’re not ignoring this vital piece of your search campaign? Let’s dive […]

Posted on: July 11, 2017 | Continue Reading »

People-Based Marketing Is All About Meaningful Experiences

Market to known individuals instead of unknown personas. For years, this has been what brands hoped for—but couldn’t achieve—from their digital marketing. Now we’re finally at the point where aspiration is becoming reality. It’s not just about doing “good” programmatic, or email or search. It’s about mastering highly targeted, effective, personalized marketing, driven by insights […]

Posted on: July 10, 2017 | Continue Reading »

Breaking Bad Online Marketing Habits to Get More ROI

Online marketing is necessary. Word of mouth isn’t dead, but it’s morphed into “word of mouse and keyboard.” There are common trends between bad online marketing habits and lack of ROI. Below are the most common offenders. Bad Habit #1: “I’ll Do It Myself to Save Money” Many local business owners believe running their own online marketing […]

Posted on: July 10, 2017 | Continue Reading »

3 Tips to Get Your Local Business Started with Geofencing

Are you looking for a hyperlocal way to target new and potential customers for your business? Geofencing is an effective way to reach smartphone users when they’re near your business (or your competitor’s business) through location-based mobile ads. If you’re ready to get started with geofencing for your local business, here are a few tips […]

Posted on: July 3, 2017 | Continue Reading »

18 Display Advertising Terms You Need to Know

If you are familiar with any form of digital advertising, you are most likely aware that some of the terms and acronyms can be a bit overwhelming, and display advertising is no exception. Here are some jargon-free definitions of the more common display advertising terms. Display Advertising: A form of digital advertising where your ads […]

Posted on: June 20, 2017 | Continue Reading »

12 Email Marketing Fundamentals to Master

One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the sophistication of the various tools at our fingertips and an overcrowded work desk, it’s easy to overlook the fundamentals of […]

Posted on: June 15, 2017 | Continue Reading »

13 Easy Ways to Boost Social Media Engagement

Social media engagement is essential to meeting your online presence goals. Developing an interactive online community spreads brand awareness, strengthens customer loyalty, and increases your consumer following. Once you are clear on your social media goals, you can select tactics that drive interaction to your business. To get you started, here are 13 easy ways […]

Posted on: May 31, 2017 | Continue Reading »

Turn Online Prospects to In-Person Visits

It’s no secret that in-store traffic is valuable for most businesses. In fact, while the average website conversion rate is 2.35% across industries, for in-store traffic the average conversion rate is 33%. That is to say – if you can move that website visitor to knock on your door, there is roughly a 1 in […]

Posted on: May 17, 2017 | Continue Reading »

3 Types of Display Advertising Solutions You Should Be Using

When you think of display advertising, you probably only really think about the banner ads you see when you visit a website. But in reality, display advertising comes in many different formats and places online. And, it can really boost your existing marketing efforts by raising awareness for your business in your local area, driving […]

Posted on: May 5, 2017 | Continue Reading »

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