10 Need-to-Know Facts Before Beginning SEO
Search engine optimization continues to be crucial in helping customers find you online. The main purpose of an SEO strategy is to improve your online visibility and make it a proven method for boosting revenue while building a solid foundation for all marketing efforts going forward. However, where do you start? Here are 10 need-to-know facts […]Posted on: March 16, 2017 | Continue Reading »
Reach Is the New Black: Advertising’s Mass Reawakening
In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media. The data can locate precise prospects in the moment they’re ready to buy, the thinking goes, which makes advertising broadly across media a waste of time and money. Last year, two news events spat in the face […]Posted on: March 6, 2017 | Continue Reading »
GeoMarketing 101: What Is Geofencing?
Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities — but it’s also complicated, as new capabilities and use cases seem to emerge every day. With the goal of breaking down some of the most important “geo” concepts to provide a better understanding of the basics — and a jumping off […]Posted on: March 6, 2017 | Continue Reading »
What Consumers Really Want From Your Video Content
As the digital landscape shifts toward video, more content companies are making major investments in the platform in an effort to woo advertisers. But in order to create successful video content, it’s more important than ever to understand how consumers view and interact with it. To help both creators and advertisers make the most of […]Posted on: December 7, 2016 | Continue Reading »
Email Marketing in the Age of Social Media
Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same time, email marketing has grown more important to marketers and has the highest return on investment of any channel. Both email marketing and […]Posted on: December 7, 2016 | Continue Reading »
Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018
If there was any doubt that the future of local advertising is digital, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018. It’s part of a digital transformation of local-focused ads in communities across the country. […]Posted on: December 7, 2016 | Continue Reading »
How Digital and Traditional Media Work Together
You probably already know, or at least have heard, about the growing importance of digital media (such as search, display, and social media). Unfortunately, many people think that investing in online means leaving the tried and true methods of traditional media (like radio, TV, billboards, and print) behind. Using a combination of both digital and […]Posted on: September 20, 2016 | Continue Reading »
Search is the Primary & Most Used Mobile Shopping Tool
Google has quite successfully pivoted toward mobile over the past few years. And while more searches now happen on mobile devices, it has been hotly debated whether search plays as central a role for mobile consumers as it does for desktop users. Earlier this week, Google released survey data that assert search has indeed become […]Posted on: September 15, 2016 | Continue Reading »
What’s the Difference Between Facebook News Feed Ads & Boosted Posts?
Have you ever wondered about the difference between boosting a post on Facebook and running a News Feed ad? Is boosting your post the same as a News Feed ad on Facebook? Is a boosted post part of Facebook advertising? It can be confusing to understand how these types of Facebook ads work, so let […]Posted on: September 13, 2016 | Continue Reading »
Do You Know Your Social Media GOALS?
It’s easy to fall down the rabbit hole when using social media for your business. It can be a truly counter-productive use of time if you don’t have clear goals in mind. I am not talking about goals as it relates to likes, followers and sales. Likes don’t pay your mortgage! I am talking about […]Posted on: September 13, 2016 | Continue Reading »