We’ve seen no shortage of new logo designs in 2020, ranging from the successful to the downright baffling, and it’s likely we’ll be seeing just as many in 2021. After all, being the first thing many people see, a company’s logo is probably the most important aspect of its branding.
Here’s some of what you can expect from the world of logo design in 2021, along with several examples from the past year. Some predictions aren’t exactly surprising – it’ll probably come as no shock that minimalism is top of the list. Flat, simplified logos have been all the rage for years, with countless companies opting for minimal versions of their existing designs. Several brands including Facebook Messenger and TrueCar have adopted gradient-filled designs lately, and 2021 is predicted to be all about neon shades and bright, saturated colors. Meanwhile, from symmetrical shapes to the clean, thin lines of logos such as Rolls-Royce’s impressive new symbol, we can also likely expect to see lots of neat and refined designs next year – just the tonic after the chaos of 2020.