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Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

3 Trends Driving This Year’s Holiday Season

The holiday season is one of the most important – and most competitive – times of year for many companies. And thanks to a shorter shopping window after Thanksgiving, the pressure may feel even greater.

The silver lining? Overall retail spending is higher than ever, in both brick-and-mortar stores as well as e-commerce. With so many brands and products competing for customers, it’s important to reach and engage shoppers in key decision-making moments.

Here’s a look at three key behaviors of this year’s shoppers, to help you exceed expectations and start the new year on the right foot.

1) They’re begging to be inspired.

2) They’re thrill seekers.

3) Time is their most valuable asset.

There is one constant across these three unique shopping trends – the way people shop around the holiday period is evolving. You may need to broaden marketing strategies to incorporate these new behaviors so you don’t miss out on valuable customers — both within and outside peak holiday shopping times.


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