As you have probably noticed, the past few years in design have been dominated by bold colors, mind-bending gradients, and futuristic compositions.
But in 2020, the graphic design world is going to feel a lot more reserved, harmonious, and natural.
Well, except for the illustrations, those are going to get a lot more abstract this year.
This shift is likely a reaction to the overuse of some of the previous graphic design trends.
Design styles that were very unique just a few years ago have become just another common tactic used by massive corporations.
So to stay ahead of the curve, be sure to check out the 8 Graphic Design Trends for 2020 and beyond below!
Designers and brands are stepping back from the vivid and bold color trends of last year, towards more muted color palettes. Muted colors are simply colors that have been slightly desaturated with black, white, or a complimentary color.
Instead of being relegated to the background of images, gradients will be used in a lot of unique ways this year. They will be added to complex illustrations, used as color filter, and included in simple graphics to add some depth and texture.
Simple illustrations don’t have the same eye-catching power that they once did. Embrace more imaginative abstract, and even dreamy illustrations to really stand out in 2021
Heavy fonts are usually bold or extra bold. Lots of designers seem to be using heavy fonts to create contrast and hierarchy in their designs by pairing them with a simple background or lighter font.
Flowing Shapes can be used to convey a natural, approachable, and genuine feeling throughout your designs. They also pair well with other design trends, like muted colors and heavy fonts for a unique composition.
Once color trends start to shift, the trends in stock photos and images are pretty quick to follow. That means you can expect to see a lot more muted landscapes, genuine portraits, and neutral stock photos being used in 2020
More brands are taking a minimalist approach to their homepage to achieve better load times and compatibility with mobile devices. Especially because Google rewards pages that check both of those boxes with better spots in search rankings.
Companies will take the time to create better and more unique branded animations this year. Animations are more eye-catching than the standard reaction GIF. Because of the overuse, reaction GIFs are about as eye catching as a stock photo in 2020.