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Ad-Supported Tiers on Netflix

The video world is constantly changing and can be complex and crowded. Streaming services have seen a rapid evolution and are seemingly everywhere nowadays. By 2026, an estimated 73% of the US will consume content via streaming platforms. Identifying your target audience and how they consume video is crucial to building efficient campaigns. Netflix recently […]

Posted: October 24, 2022 | View More »

The Rise of Digital Scammers

In the last several years, there’s been an increase in scams claiming issues with your digital ads or business listings. As technology has gotten more sophisticated, so have the techniques these callers use. So how can you know if there is a legitimate concern? There are a few instances in which Google may call you, […]

Posted: September 12, 2022 | View More »

Local Service Ads — What Are They?

A few years ago, Google started rolling out Local Service Ads (LSAs) to help attract customers to service-based businesses. While the scope of these ads has grown since then, they are still limited to select industries such as home service (electrician, fencing, flooring, HVAC, etc.), lawyers, junk removal, pest control, pet rescue/adoption/boarding/grooming, etc. View Full […]

Posted: August 23, 2022 | View More »

Survey Says…

A recent national survey of media buyers and ad agencies shows trends toward what type of media businesses are currently drawn to, which tactics are seeing growth and which are remaining stagnant or decreasing. Purchasing radio, social media, and events/sponsorships. Shown an increased interest in streaming/online video and social media. Plans to increase their budget. […]

Posted: July 18, 2022 | View More »

Traditional Media Sizzles or Fizzles in Summer

We may be living in a digital world, but traditional media (radio, TV, outdoor, etc) still has a firm foothold in the media landscape! When you place traditional media, and what mediums you use, are both important factors to the success of your campaign. With summer right around the corner, let’s take a look at […]

Posted: May 13, 2022 | View More »

2022 Logo Design Trends Predictions

Preferences for designing logos always change, and there is no formula to decide which logo style will be adopted and which will be overlooked. Creating a unique and custom design that is eligible for trademark is crucial for any business. Here’s a few predictions for Logo Design Trends in the upcoming year: #1 Simple Shapes Simple shapes […]

Posted: February 16, 2022 | View More »

What The Last 2 Years Have Taught Us

It’s 2022! Or is that 2020, too? While we might be feeling a bit of déjà vu, the world has changed significantly in the last two years. From a business and marketing standpoint, this means more flexibility and adjusting the approach. The last two years have reinforced what we already know – brands must communicate […]

Posted: January 17, 2022 | View More »

Social Media Marketing – More Than Just Facebook

When you hear ‘social media’, most people automatically think of Facebook or Instagram. However, those might not always align with your campaign goals or target audience. There are multiple other platforms that offer options to successfully reach your target mix, informing them of your products or services, and turning them into high quality conversions. Let’s […]

Posted: November 18, 2021 | View More »

Looking Into Our Crystal Ball

As you work on planning for 2022, you might be wondering what other businesses are preparing for and what trends are expected in the coming year. So, what’s in the forecast? While the last 18 months have taught us all that flexibility is key, here’s a look at what is expected in 2022: 57% of business […]

Posted: October 27, 2021 | View More »

2021 Social Trends Will Light the Way

Over 1,000 marketers were surveyed to illuminate the most effective ways to boose traffic, get leads, and attract new customers in 2021. Here are some of the top trends impacting your brand: the race to roi | As businesses struggle to recoup lost sales in the wake of the pandemic, marketers turn to social to […]

Posted: September 27, 2021 | View More »

Planning for Success

Hey marketing team, here’s your two-minute warning! If you’re like most of us, you’re barreling into the end of the year, budgets ablazing, hell bent on reaching your financial goals by the end of the fiscal year. It’s an intense time, you’re tweaking campaigns, optimizing performance, maybe even throwing a few Hail Marys. It’s easy […]

Posted: September 20, 2021 | View More »

The Rise of Native Advertising

These days, native advertising is everywhere – and you may not even know it! So what exactly is native? It’s paid content – articles, images, infographics, etc – that align with the tone and style of the publication or site its posted on. Essentially, it blends in with the organic content around it. 81% of […]

Posted: June 16, 2021 | View More »

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