Geofencing is one of the most hyperlocal targeting strategies you can use to reach your audience. Each mobile device uses GPS, Wi-Fi and radio frequency (RFID) to give off its […]
You may not be rocking around the Christmas tree or seeing Mommy kissing Santa Claus this year, but the holiday season is right around the corner. Amid a pandemic and […]
Designers are, by nature, creative problem solvers. Although the COVID-19 pandemic has changed the world and our daily lives in a short amount of time, design has also played a […]
The phone is one of the most powerful sales tools at your office. When a potential customer calls, they’re either ready to buy or schedule, or are close to making […]
Digital marketing has changed immensely in the past decade, and even more so within the last few years. There have been new tactics introduced, changes to Google’s search algorithm, and […]
Years ago, Jeff Bezos famously said: “I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a […]
By now, it’s very clear that we are living in a unique time, full of new challenges and opportunities. It can be a challenge to stay positive, what with the […]
Display ads are one of the most common advertising tools in today’s online world. In fact, you’ve probably already seen a few today as you browsed…but did you notice? Banner […]
Congratulations, you survived the first half of 2020! Traditionally, we save the accolades on a job well done for year-end — but right now, we are all feeling the need […]
The world has been a different place these last few months, with consumer behavior adapting and shifting to a ‘new normal.’ What exactly that ‘new normal’ will look like is […]
Google recently announced that they will be implementing an Advertiser Identity Verification process for all US advertisers, rolling out over the next two years. The Google verification process is part […]
The title of this article is a little daunting on its own because the fact is, there is no clear answer. The answer varies from industry to industry and person […]
