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Talkin’ ‘Bout My Generation

Generational Marketing is a hot topic, but what exactly does it mean? In order to explore that, we first need to take a step back and look at what ages make up each generation, and a little bit about each generational profile: Baby Boomers (Ages 58 – 76) Baby boomers were born between 1946 – […]

Posted: June 13, 2022 | View More »

Incorporating the User Experience Into Website Design

User Experience (UX) is a design process with the goal of providing a great experience to users. In many ways, this dynamic approach is a balancing act, but the goal is to focus on the consumer. Here’s just a few of the ways UX is expected to grow in the future: Data Visualization This approach […]

Posted: April 14, 2022 | View More »

Upgrading the Customer Experience

The line between online and offline shopping is becoming increasingly blurred. 73% of customers now describe themselves as ‘channel agnostic’, meaning that the formats you place ads on matter less than the journey the customer goes on. In order to do this, it means focusing less on the platform or tactic your ads are delivered […]

Posted: March 9, 2022 | View More »

Leveraging the Marketing Power of LinkedIn

When it comes to social media marketing, odds are that you think of Facebook, Twitter, or Instagram. But LinkedIn shouldn’t be overlooked – it has a number of targeting capabilities that can be utilized to ensure your ads reach the right audience and is a great way to improve brand awareness, build your network, and […]

Posted: February 17, 2022 | View More »

Why Aren’t You Seeing Your Own Ads?

So you just started a new digital ad campaign – paid search, display, or video – and you’re understandably excited! But then you notice that you’re not seeing your ad. Is something wrong with your campaign? Probably not. It’s not unusual to not see your own ad, for a number of reasons. Let’s take a […]

Posted: August 18, 2021 | View More »

Keeping Your Brand Safe in a Digital Environment

Brand safety has always been a concern in digital marketing, and businesses are more aware than ever about ensuring their ads are served beside appropriate content and being seen by actual people – not bots. We utilize several tools to ensure that your ads are placed alongside quality content and seen by humans. Implement preemptive […]

Posted: July 12, 2021 | View More »

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