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Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

Like it or not, the holiday season is approaching fast! Is your business prepared? Take a look at a few of our tips to help you have a successful holiday season. Make sure your local listings are up-to-date Local listings are online resources that contain basic information about your business. In today’s mobile-friendly world, it’s […]

Posted: November 26, 2018 | View More »


Why Should You Care About Geofencing?

We walk and drive around with our smartphones all day long, and most of us are usually within three feet of our phones 24/7. But, did you know that same amazing device that allows us to order a ride home via Uber or buy things on Amazon also provides a marketing opportunity to gain the […]

Posted: November 16, 2018 | View More »


It’s The Holiday Season….

So whoop-de-do and hickory dock, here’s some marketing ideas that rock! All kidding aside, it seems that every marketing article this time of year is geared toward retailers. While retail is indeed the primary target for the holidays, that doesn’t mean they’re the only ones who can – and should – get in on the holiday […]

Posted: November 16, 2018 | View More »


Snap to it with Snapchat

Snapchat is a bit different from other popular social media sites, but provides new opportunities and ways to connect with your customers. With 187 million active daily users and an average use time of 30 minutes per user, it may be worth looking at if Snapchat is a good platform for your business, especially if your […]

Posted: October 22, 2018 | View More »


Tips for Writing Website Content

Writing for the web can be tricky. It’s not just putting a marketing pamphlet out online. It’s also more than just a list of bullet points. Here are some useful tips to keep in mind to make sure you are creating content that is appealing to your readers. Don’t Just Copy the Print Marketing One of […]

Posted: October 1, 2018 | View More »


Do You Know Your Target Audience?

The first step with any marketing plan or strategy is determining who your target audience is. If marketing is a house, think of your target audience as the foundation. Knowing who you’re targeting is the key to reaching, connecting with, and convincing them to buy your products or services. While it’s tempting to go full-steam […]

Posted: September 17, 2018 | View More »


Why You Need Video Marketing

Video marketing is a concept that is only growing as consumption of news and educational information in video format is in higher demand. It’s a great tool to integrate into your campaign strategy and reach your audience. Check out these informative statistics about why video marketing works! Why Are Businesses Using Video Marketing? Video marketing is […]

Posted: August 6, 2018 | View More »


How the Web is Shaping Research and Planning

Today people can – and do – prepare for every aspect of any experience, big or small. Whether they’re taking a vacation across the globe or dining at a neighborhood café, people have a low tolerance for surprises. Here are some tips to understand how you can provide value in these moments. Spark excitement about […]

Posted: July 23, 2018 | View More »


Google Chrome 68 Update: Not Secure Warnings

Within the next month, Google Chrome will release its 68th version/update. For the first time, Chrome will clearly mark sites that do not have SSL certificates as “Not Secure” in the address bar. We first addressed this change last September, and now have an official timeline for when these changes will roll out. Secure connections […]

Posted: June 22, 2018 | View More »


Staying Power of Traditional Media

Despite an onslaught of new media platforms and devices, established forms of media – such as radio and TV – remain resilient, according to new study from Kantar Media. Nearly every consumer surveyed for the research firm’s Dimension 2018 report, across the U.S. and four other global markets, continues to access television through a TV […]

Posted: June 18, 2018 | View More »


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