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news & awards

Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

Podcasts – Who’s Tuning In?

The media landscape is constantly evolving with new technologies and ways to consume information. One of the more recent additions to the audio space is podcasts. With a huge number of podcasts covering every imaginable subject and interest, recent research shows that 51% of Americans have listened to a podcast, with 32% having listened in […]

Posted: July 8, 2019 | View More »


Central States Media Receives 10 Awards

Central States Media was recently recognized for its work with several partners receiving a total of 7 national and 3 local awards. On April 1, 2019, Higher Education Marketing Report recognized the work of CSM and 3 of its partners as winners in the 34th Annual Educational Advertising Awards.  Midstate College, Methodist College UnityPoint Health […]

Posted: June 11, 2019 | View More »


Best Practices for Facebook Ads

Have you ever been scrolling through your Facebook timeline and come across posts for pages you don’t follow? How many times have you seen a Facebook post with the word “sponsored” under the page name? These are all Facebook Ads. While one may think advertising on Facebook is easy (and Facebook does make it a […]

Posted: June 11, 2019 | View More »


What Makes A Great Landing Page?

Your landing page is the page a visitor arrives at on your website after clicking your ad, whether that’s a paid search ad, display ad, Facebook ad, etc. Specific landing pages tailored to different services or products help provide a quality experience for visitors. But what makes a great landing page? How can you make […]

Posted: June 11, 2019 | View More »


The Importance Of A Good Customer Experience

In today’s viral world, word of mouth – either good or bad – travels faster and consumer expectations are higher. Customers and clients want to be treated well, respected, and get the product or service they want in a timely manner. Recent studies show why it’s more important than ever to deliver a positive experience: […]

Posted: May 2, 2019 | View More »


OTT Advertising – What It Is And Why Use It

There’s a lot of talk right now about Over-The-Top (OTT) and Connected TV (CTV), but they’re often confused for one another or the terms are used interchangeably. While they are related, it’s important to know the difference between the two. CTV includes Smart TVs, Rokus, Apple TVs, Amazon Fire Stick, gaming consules, and more. OTT is video […]

Posted: March 25, 2019 | View More »


4 Simple Ways To Use Data to Build Customer Relationships

In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. It’s crucial that campaigns feel relevant and personal in order to keep up, but the processes involved – collecting, organizing and interpreting customer data to make it actionable – are often intimidating. Collecting, organizing […]

Posted: March 25, 2019 | View More »


What to Say to Prospects When They Call

A phone call is the number one conversion many businesses want from their prospects. But, when they do call you, does someone answer the phone? And when your staff does speak to prospects, are they asking the right questions to qualify them and move them toward a purchase? Here are a few call handling best practices […]

Posted: February 25, 2019 | View More »


Optimal Facebook Posting Practices for 2019

We are now a year into Facebook’s major News Feed re-focus, which aimed to put more emphasis on personal engagement, while conversely reducing Page post reach. And definitely, the impacts of that change have been felt – while organic Page reach has been in decline for some years, most businesses reported significant declines in Facebook referral […]

Posted: January 7, 2019 | View More »


Managing Local Listings

When someone is searching for your business, you want to make sure they can find you. One of the best ways to do this is by making sure that your information is accurate and up-t0-date online, anywhere where they could be searching. Managing your local listings is a crucial step to making sure that your […]

Posted: December 17, 2018 | View More »


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