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Social Media Marketing – More Than Just Facebook

When you hear ‘social media’, most people automatically think of Facebook or Instagram. However, those might not always align with your campaign goals or target audience. There are multiple other platforms that offer options to successfully reach your target mix, informing them of your products or services, and turning them into high quality conversions. Let’s […]


Posted: November 18, 2021 | View More »


Looking Into Our Crystal Ball

As you work on planning for 2022, you might be wondering what other businesses are preparing for and what trends are expected in the coming year. So, what’s in the forecast? While the last 18 months have taught us all that flexibility is key, here’s a look at what is expected in 2022: 57% of business […]


Posted: October 27, 2021 | View More »


2021 Social Trends Will Light the Way

Over 1,000 marketers were surveyed to illuminate the most effective ways to boose traffic, get leads, and attract new customers in 2021. Here are some of the top trends impacting your brand: the race to roi | As businesses struggle to recoup lost sales in the wake of the pandemic, marketers turn to social to […]


Posted: September 27, 2021 | View More »


Planning for Success

Hey marketing team, here’s your two-minute warning! If you’re like most of us, you’re barreling into the end of the year, budgets ablazing, hell bent on reaching your financial goals by the end of the fiscal year. It’s an intense time, you’re tweaking campaigns, optimizing performance, maybe even throwing a few Hail Marys. It’s easy […]


Posted: September 20, 2021 | View More »


Why Aren’t You Seeing Your Own Ads?

So you just started a new digital ad campaign – paid search, display, or video – and you’re understandably excited! But then you notice that you’re not seeing your ad. Is something wrong with your campaign? Probably not. It’s not unusual to not see your own ad, for a number of reasons. Let’s take a […]


Posted: August 18, 2021 | View More »


Keeping Your Brand Safe in a Digital Environment

Brand safety has always been a concern in digital marketing, and businesses are more aware than ever about ensuring their ads are served beside appropriate content and being seen by actual people – not bots. We utilize several tools to ensure that your ads are placed alongside quality content and seen by humans. Implement preemptive […]


Posted: July 12, 2021 | View More »


The Rise of Native Advertising

These days, native advertising is everywhere – and you may not even know it! So what exactly is native? It’s paid content – articles, images, infographics, etc – that align with the tone and style of the publication or site its posted on. Essentially, it blends in with the organic content around it. 81% of […]


Posted: June 16, 2021 | View More »


You Know That We Are Living In A Digital World

Lots of things can happen in one minute. Your heart will beat 60 – 100 times. Your eyes will blink 15 – 20 times. 210 million emails will be sent. 510,000 comments will be posted on Facebook. In the last year, the time consumers have spent online has only increased. Online content consumption nearly doubled […]


Posted: May 18, 2021 | View More »


Google Cookies and Facebook iOS Updates

By now, you’ve likely heard at least rumblings about updates to Google Cookies, and probably heard about Facebook updates on iOS, as well. While these two sets of updates aren’t related, they are rolling out at around the same time. So just what are these changes, and what do they mean?   Google Cookies Last […]


Posted: April 14, 2021 | View More »


Tips for Marketing to Millennials

Millennials make up 22% of the U.S. population. That makes them the largest generation in the country’s history. Now that millennials are between the ages of 22 and 36, it’s essential to understand their spending habits. 60% of millennials stay loyal to the brands they love. By focusing on the millennial age group, you can […]


Posted: March 15, 2021 | View More »


How Brands Are Adapting to Shifts in Video Viewership

Last year marked an inflection point for video viewership. More than ever, people around the world relied on streaming platforms as their primary way to watch video. While we may be eager to put much of 2020 in the rear view, some trends – like video viewership – are here to stay. Here are a […]


Posted: February 25, 2021 | View More »


Consumer Behaviors In A Changing World

As the coronavirus swept the globe, brands and companies changed how they inter­acted with customers due to social distancing and stay-at-home orders. Consumer buying patterns also shifted with fluctuations in the stock market, skyrocket­ing unemployment and supply chain issues. While many brands made short-term changes during the initial crisis, companies must now look longer term […]


Posted: January 19, 2021 | View More »


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