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Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

When Will Things Resume to Normal?

The title of this article is a little daunting on its own because the fact is, there is no clear answer.  The answer varies from industry to industry and person to person.  There are some businesses that are considered “essential” and continued as they always have.  Then there are non-essential businesses that have found themselves […]

Posted: May 13, 2020 | View More »


CSM Receives 7 National Awards

Central States Media was recently recognized by Healthcare Marketing Report, receiving 7 national awards for its work with several healthcare partners.   Healthcare Marketing Report, the leading national publication covering all aspects of healthcare marketing announced the winners of their 37th Annual Healthcare Advertising Awards on April 30, 2020.   The Healthcare Advertising Awards is the […]

Posted: April 30, 2020 | View More »


What Is Quibi?

You may have heard about Quibi, a new mobile video option. The platform launched on April 6th, and offers streaming content in small packages – 10 minutes or less. While Quibi has a great premise – good for people on-the-go, those looking for quick breaks between work meetings, etc. – it remains to be seen […]

Posted: April 10, 2020 | View More »


Media Trends in 2020

2020 is an interesting year for the U.S. media landscape, with significant projected growth across multiple mediums. With significant events like the Tokyo Olympics and the presidential election, overall ad spend is projected to increase 3.8% this year as clients look to capitalize on large audiences. The biggest beneficiary will be digital which is set […]

Posted: March 9, 2020 | View More »


Marketing Pearls of Wisdom From Around the World

With the first quarter of 2020 nearly behind us, here’s some pearls of wisdom to help inspire your work throughout the rest of this year. 1)    We all have a lot to learn from pirates (yes, really) Though pirates are infamous as lawbreakers, it’s also important to consider their status as agents of change. They […]

Posted: March 9, 2020 | View More »


4 Lessons From Disruptors

Disruptors create a product, service, or way of doing things which displaces the existing market. They challenge current habits and work to find positive alternatives. Brands of all sizes can make a Goliath-sized impact. Here’s a look at a few companies that are breaking rules and setting new precedents, and what we can learn from […]

Posted: March 9, 2020 | View More »


What Is Addressable Geofencing?

Geofence display advertising has been around for years and uses latitude and longitude data to target specific geographic areas. With technology advancements, addressable geofence is now available as well. Addressable geofence is a powerful, efficient, and accurate way to target specific households with your message.   How Does Addressable Geofencing Work? You provide a list […]

Posted: February 4, 2020 | View More »


Invigorate Your Marketing For 2020

It’s the start of a new year, and as usual, there’s no shortage of resolutions, advice and suggestions to help you look ahead or reconsider your marketing strategy. But if you’re looking for some ideas you can get a jump on right now, here are a few tips! 1) Do Less, Achieve More Research shows […]

Posted: January 10, 2020 | View More »


3 Trends Driving This Year’s Holiday Season

The holiday season is one of the most important – and most competitive – times of year for many companies. And thanks to a shorter shopping window after Thanksgiving, the pressure may feel even greater. The silver lining? Overall retail spending is higher than ever, in both brick-and-mortar stores as well as e-commerce. With so […]

Posted: December 6, 2019 | View More »


US Connected TV Ad Spending in 2020 and Beyond

Connected TV (CTV) advertising is a rapidly growing portion of digital advertising, and it’s a competitive player in the ad space. Between 2019 and 2023, US advertisers are expected to more than double their spending on CTV. It’s projected that by 2020, CTV will account for nearly 4% of total media ad spend, and 6.3% […]

Posted: December 6, 2019 | View More »


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