2006 W Altorfer, Peoria IL 61615 Like us on Facebook Follow us on Twitter Follow us on Linkedin CLClient Log-in

latest

news & awards

Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

Consumer Behavior In The Remainder of 2020 & Beyond

The world has been a different place these last few months, with consumer behavior adapting and shifting to a ‘new normal.’ What exactly that ‘new normal’ will look like is still debated, and constantly evolving. Here are just a few ways that consumer behavior has changed – and which changes may stick. Contactless Payments Consumers […]

Posted: June 11, 2020 | View More »


Google Identity Verification Process

Google recently announced that they will be implementing an Advertiser Identity Verification process for all US advertisers, rolling out over the next two years. The Google verification process is part of Google’s commitment to provide users transparency and helps to increase trust while allowing users to make informed decisions about the ads they see online. […]

Posted: June 11, 2020 | View More »


When Will Things Resume to Normal?

The title of this article is a little daunting on its own because the fact is, there is no clear answer.  The answer varies from industry to industry and person to person.  There are some businesses that are considered “essential” and continued as they always have.  Then there are non-essential businesses that have found themselves […]

Posted: May 13, 2020 | View More »


CSM Receives 7 National Awards

Central States Media was recently recognized by Healthcare Marketing Report, receiving 7 national awards for its work with several healthcare partners.   Healthcare Marketing Report, the leading national publication covering all aspects of healthcare marketing announced the winners of their 37th Annual Healthcare Advertising Awards on April 30, 2020.   The Healthcare Advertising Awards is the […]

Posted: April 30, 2020 | View More »


What Is Quibi?

You may have heard about Quibi, a new mobile video option. The platform launched on April 6th, and offers streaming content in small packages – 10 minutes or less. While Quibi has a great premise – good for people on-the-go, those looking for quick breaks between work meetings, etc. – it remains to be seen […]

Posted: April 10, 2020 | View More »


Media Trends in 2020

2020 is an interesting year for the U.S. media landscape, with significant projected growth across multiple mediums. With significant events like the Tokyo Olympics and the presidential election, overall ad spend is projected to increase 3.8% this year as clients look to capitalize on large audiences. The biggest beneficiary will be digital which is set […]

Posted: March 9, 2020 | View More »


Marketing Pearls of Wisdom From Around the World

With the first quarter of 2020 nearly behind us, here’s some pearls of wisdom to help inspire your work throughout the rest of this year. 1)    We all have a lot to learn from pirates (yes, really) Though pirates are infamous as lawbreakers, it’s also important to consider their status as agents of change. They […]

Posted: March 9, 2020 | View More »


4 Lessons From Disruptors

Disruptors create a product, service, or way of doing things which displaces the existing market. They challenge current habits and work to find positive alternatives. Brands of all sizes can make a Goliath-sized impact. Here’s a look at a few companies that are breaking rules and setting new precedents, and what we can learn from […]

Posted: March 9, 2020 | View More »


What Is Addressable Geofencing?

Geofence display advertising has been around for years and uses latitude and longitude data to target specific geographic areas. With technology advancements, addressable geofence is now available as well. Addressable geofence is a powerful, efficient, and accurate way to target specific households with your message.   How Does Addressable Geofencing Work? You provide a list […]

Posted: February 4, 2020 | View More »


Invigorate Your Marketing For 2020

It’s the start of a new year, and as usual, there’s no shortage of resolutions, advice and suggestions to help you look ahead or reconsider your marketing strategy. But if you’re looking for some ideas you can get a jump on right now, here are a few tips! 1) Do Less, Achieve More Research shows […]

Posted: January 10, 2020 | View More »


want to work

with us?