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SEO vs PPC: What’s the Difference?

Have you ever wondered about the difference between SEO and PPC and whether or not you actually need them both? Search engine optimization, or SEO, and pay per click, or PPC, are two common digital marketing strategies. While they both help your business show on search engines, there are a number of differences between the […]

Posted on: December 8, 2017 | Continue Reading »

Spooky Marketing Mistakes You May Be Making

Do you know what’s scarier than zombies, skeletons, and haunted houses? Not investing your marketing budget in strategies that work to grow your business, or focusing your efforts in the wrong places. Find out five spooky marketing mistakes you may be making and how you can avoid them. 1. Focusing on Keyword Reports for SEO Success Too […]

Posted on: October 25, 2017 | Continue Reading »

How To Sign Up for Small Business Saturday

Small Business Saturday, American Express’s program to support local businesses around the holiday season, is November 25 this year. With a little more than a month until the biggest shop small initiative, it’s time to start thinking about how your local business will get involved. So, you may be wondering, “How do I sign up […]

Posted on: October 23, 2017 | Continue Reading »

Tips & Tricks for Turning a Caller Into a Customer

The phone is one of the most powerful sales tools at your office. When a customer calls, they’re either ready to buy or are close to making a buying decision, so make sure your staff is prepared on every single call so no sales opportunities are slipping through the cracks. Here are some easy tips […]

Posted on: October 19, 2017 | Continue Reading »

SEO vs. PPC: What’s the Difference?

Have you ever wondered about the difference between SEO and PPC and whether or not you actually need them both? Search engine optimization, or SEO, and pay per click, or PPC, are two common digital marketing strategies. While they both help your business show on search engines, there are a number of differences between the two. Let’s walk through […]

Posted on: October 18, 2017 | Continue Reading »

Find your target audience with YouTube video advertising

Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the site. Within that large volume of traffic, advertisers are able to target specific demographics and regions. For startups and international corporations alike, the video-sharing website […]

Posted on: October 9, 2017 | Continue Reading »

Steal These 5 Digital Marketing Tips from Social Media Influencers

Have you heard of social media influencers? If you follow any celebrities, bloggers, or former reality show contestants on social media platforms like Instagram, you’ve likely come across a few. Social media influencers partner with businesses to advertise the business’s products or services to the influencer’s social media fans and followers, which is called influencer marketing. Essentially, […]

Posted on: October 2, 2017 | Continue Reading »

9 Digital Marketing Metrics You Need to Know & Why They Matter

In the world of digital marketing, not all metrics used to measure success are created equal. In a constantly evolving age, the necessity to measure data is a key factor in determining success. Now that data is so easily accessible, choosing the right metrics to measure and focus on can become paramount. Marketers are often […]

Posted on: September 25, 2017 | Continue Reading »

3 Steps to Success with Targeted Email Marketing

As a business owner, choosing the best marketing strategy to maximize your ROI can be daunting. Thankfully, one of the most effective solutions doesn’t seem to be going away anytime soon. Email marketing has been generating the highest ROI for businesses ranging from SMBs to enterprises for over 10 years and counting. That shouldn’t come as a […]

Posted on: September 18, 2017 | Continue Reading »

Using Google as a Tool to Connect

Google can be a great tool to help you connect with your customers.  Features like their chat option allow you to chat directly with customers who find your business listing on Google Search. Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location.  Not only […]

Posted on: August 16, 2017 | Continue Reading »

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