It’s easy to fall down the rabbit hole when using social media for your business. It can be a truly counter-productive use of time if you don’t have clear goals in mind. I am not talking about goals as it relates to likes, followers and sales. Likes don’t pay your mortgage! I am talking about […]
Generally speaking web analytics programs such as Google Analytics report lower numbers than ad servers. This discrepancy is caused by several factors: 1 – Visitor browser preferences: Visitors must have JavaScript, images, and cookies enabled in their browsers in order for Google Analytics to report their visit. 2 – Tracking methods: There are two main methods of […]
As reported earlier this month, Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers later this year. With the removal of right-side ads, Google now has the flexibility to give text ads more characters in a way that will […]
Since 2014, small and medium-sized business owners have experienced year-over-year improvement of business results, and they’re increasingly optimistic about the current economic environment. According to a recent survey, 56 percent of local business owners plan to increase their marketing budgets in 2016, with a big focus on digital marketing. Marketing channels that will see the […]
Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? It’s not a one-size-fits-all solution. For example, recent research has shown that teens and millennials are moving away from Facebook and into […]
With Google constantly changing their algorithm, it’s no surprise that there is yet another major adjustment that we need be aware of. Starting immediately, Google will discontinue the sidebar ads within search results, and only 1-4 advertisements will appear above the fold. Google is constantly striving to improve their platform and enhance the way consumers […]
Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to reach the coveted state of “inbox zero,” email marketers need to be well-equipped to make sure their messages actually get across to their intended audiences. To help you in […]
Display advertising works as a digital billboard online, increasing brand awareness. Display ads target a consumer based on their location and/or behavior. You may have also heard the phrase “Retargeting” or “Retargeting Display” and wondered what exactly that is. Retargeting Display works when a consumer searches for your business with relevant keywords pertinent for who […]
Central States Media is proud to be a local small business. We appreciate our business partners who we work hard for every day. As a way to give back, we want to celebrate Local Small Businesses and how they enhance the community. Through the month of November, nominate your favorite Central Illinois small business and give them […]
When I was little, I wouldn’t even touch peanut butter. I was a jelly kind of gal. Little did I know, adding crunchy peanut butter to my jelly-only sandwich would change my world. Peanut butter and jelly. Together. My lunches were so much better with both of them than just with one. THAT’S how you […]
Did you know that up to 85% of visitors leave a website due to a poor design?Your website should be a virtual front door to your business or organization. It should enable visitors to access the information they want as quickly and easily as possible. 83% of visitors will leave a site if it takes […]
Did you know that on average, 28% of email addresses become unreachable within a year? Email marketing can be a great way for your business to communicate news and information or drive calls-to-action, but your emails have to reach a reader’s inbox first. Cleaning up your email address list is a key part of email […]
