The marketer’s conventional wisdom seems to suggest that you should redesign your site every 2 or 3 years to keep your business fresh. Unless your business is having challenges generating new business or supporting your current customers through your current site, you may consider holding off. Rather than focus on time between designs, it’s important to look at the contribution your website is or is not making to your business.
Promoting your business on mobile is essential in local marketing today now that 65% of Americans now own smartphones – and it’s the primary way many of them access the Internet. Of the many ways to do this, perhaps the most effective method is in-app advertising, which allows you to show display ads to consumers in real time while they are using mobile apps – like entertainment, news, radio, weather, and more.
Google announced that it will place more weight on how mobile-friendly a website is when users search from a mobile device starting April 21st. That’s just around the corner! The company says this will affect mobile searches in all countries, and will have a “significant impact” on search results.
Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced in a video post on the social network. Zuckerberg and COO Sheryl Sandberg thanked small-and-medium-sized businesses (SMBs) and entrepreneurs for jumping on board with the platform, helping it attract 500,000 new advertisers in the last year.
In the past, you may have received visits to your non-mobile website from consumers who were using Google to search for your products or services on their mobile devices. But now, not having a mobile website can drastically affect how many people visit it from the search results, for a variety of reasons.
Melissa Diggle recently joined the team at Central States Media as a Marketing Project Coordinator. In her role, Diggle will assist the CSM team with planning, development & coordination of all marketing activities along with assisting in media buying. She will also oversee CSM’s social media presence.
For today’s local businesses, having a robust online presence has become a necessity. But is your business up to speed on the demands for mobile marketing as well? Here are five mind-blowing stats about mobile every local business needs to know.
Becca Iddings recently joined the team at Central States Media as a Graphic Designer. With a degree in Visual Communications Design from Purdue University in Lafayette, IN, she is a talented graphic designer who is adept at creatively expressing the client’s goals while offering fresh design solutions. Becca will work on in-house and client projects to deliver exceedingly effective marketing solutions in a creative manner.
It seems like every time we blink, Google has another search algorithm update for us to chew on. The latest was a pretty major update to their local search results that Search Engine Land has nicknamed “Pigeon.” This update affects both browser searches and Google Map searches and may cause local businesses to experience either an increase or decrease in their organic search traffic. Here’s what’s in the latest update and what you need to know so your business can continue to get discovered in Google search.
We are all aware that the most dominant search engine out there today is Google. But what would you say is the second largest? Yahoo? Bing? Would you be surprised if I told you YouTube? Most of you are probably not surprised but for those of you this is news to, also note that YouTube is owned by Google.
As mobile marketing continues to grow, so do the ideas behind connecting the 300 million mobile phone users and Web browsers in the U.S. to the wide variety of technologies available now and in the very-near future. More than half of the population has a smart phone with estimates that U.S. consumers with a smart phone will double to 192 million by 2016.
Central State Media (CSM) is pleased to announce the addition of Joanna (Joey) Vining as Operations/Creative Director. In this newly-created role, Vining will oversee all aspects of CSM’s creative process, providing smart creative that successfully addresses client’s needs. She will also be responsible for creative operations, interacting with production companies and service vendors.