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news & awards

Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

Do You Know Your Target Audience?

The first step with any marketing plan or strategy is determining who your target audience is. If marketing is a house, think of your target audience as the foundation. Knowing who you’re targeting is the key to reaching, connecting with, and convincing them to buy your products or services. While it’s tempting to go full-steam […]

Posted: September 17, 2018 | View More »


Why You Need Video Marketing

Video marketing is a concept that is only growing as consumption of news and educational information in video format is in higher demand. It’s a great tool to integrate into your campaign strategy and reach your audience. Check out these informative statistics about why video marketing works! Why Are Businesses Using Video Marketing? Video marketing is […]

Posted: August 6, 2018 | View More »


How the Web is Shaping Research and Planning

Today people can – and do – prepare for every aspect of any experience, big or small. Whether they’re taking a vacation across the globe or dining at a neighborhood café, people have a low tolerance for surprises. Here are some tips to understand how you can provide value in these moments. Spark excitement about […]

Posted: July 23, 2018 | View More »


Google Chrome 68 Update: Not Secure Warnings

Within the next month, Google Chrome will release its 68th version/update. For the first time, Chrome will clearly mark sites that do not have SSL certificates as “Not Secure” in the address bar. We first addressed this change last September, and now have an official timeline for when these changes will roll out. Secure connections […]

Posted: June 22, 2018 | View More »


Staying Power of Traditional Media

Despite an onslaught of new media platforms and devices, established forms of media – such as radio and TV – remain resilient, according to new study from Kantar Media. Nearly every consumer surveyed for the research firm’s Dimension 2018 report, across the U.S. and four other global markets, continues to access television through a TV […]

Posted: June 18, 2018 | View More »


Central States Media Receives 2 Public Relations Association Awards

Central States Media (CSM) recently received 2 awards from the Public Relations Association of Central Illinois for their work with the Peoria Park District, Peoria Zoo, and Bremer Jewelry. CSM and Bremer Jewelry received the Bang for Your Buck Award for their Holiday 2017 social media campaign. This robust campaign promoted products and gifts available for […]

Posted: May 17, 2018 | View More »


Best Practices for Review Response

There’s a lot you can learn from online reviews, and they can be a valuable tool for improving your customer service. Handle them incorrectly, however, and you could be left with a PR nightmare. There’s no need to be intimidated: review response can be expertly handled if you understand a few key points. It’s important […]

Posted: May 2, 2018 | View More »


Bing Removes Sidebar Ads: What it Means for your Search Marketing

One of the goals of search engines is to improve the user experience and generate more valuable results for businesses who advertise there. So, to continue delivering the best possible experience for users and businesses, Bing is no longer serving text ads on the sidebar of its desktop search engine. This move follows Google’s sidebar ad removal in […]

Posted: April 16, 2018 | View More »


Facebook To Introduce New Privacy Controls

Central States Media will actively be following this story and closely monitoring if/how it will affect social media marketing campaigns.    Facebook Inc said on Wednesday it would end its partnerships with several large data brokers who help advertisers target people on the social network, a step that follows a scandal over how Facebook handles […]

Posted: March 29, 2018 | View More »


What is Geofence Mobile Display? How Does It Work?

Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities, but it can also get pretty confusing. We’d like to break down the details of the geofence mobile display that we use at Central State Media, and what sets it apart from other location-based products. In summary, geofence mobile display uses mobile […]

Posted: March 22, 2018 | View More »


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