2020 is an interesting year for the U.S. media landscape, with significant projected growth across multiple mediums. With significant events like the Tokyo Olympics and the presidential election, overall ad spend is projected to increase 3.8% this year as clients look to capitalize on large audiences. The biggest beneficiary will be digital which is set […]
With the first quarter of 2020 nearly behind us, here’s some pearls of wisdom to help inspire your work throughout the rest of this year. 1) We all have a lot to learn from pirates (yes, really) Though pirates are infamous as lawbreakers, it’s also important to consider their status as agents of change. They […]
Disruptors create a product, service, or way of doing things which displaces the existing market. They challenge current habits and work to find positive alternatives. Brands of all sizes can make a Goliath-sized impact. Here’s a look at a few companies that are breaking rules and setting new precedents, and what we can learn from […]
Geofence display advertising has been around for years and uses latitude and longitude data to target specific geographic areas. With technology advancements, addressable geofence is now available as well. Addressable geofence is a powerful, efficient, and accurate way to target specific households with your message. How Does Addressable Geofencing Work? You provide a list […]
It’s the start of a new year, and as usual, there’s no shortage of resolutions, advice and suggestions to help you look ahead or reconsider your marketing strategy. But if you’re looking for some ideas you can get a jump on right now, here are a few tips! 1) Do Less, Achieve More Research shows […]
The holiday season is one of the most important – and most competitive – times of year for many companies. And thanks to a shorter shopping window after Thanksgiving, the pressure may feel even greater. The silver lining? Overall retail spending is higher than ever, in both brick-and-mortar stores as well as e-commerce. With so […]
Connected TV (CTV) advertising is a rapidly growing portion of digital advertising, and it’s a competitive player in the ad space. Between 2019 and 2023, US advertisers are expected to more than double their spending on CTV. It’s projected that by 2020, CTV will account for nearly 4% of total media ad spend, and 6.3% […]
Email may be the most traditional of digital marketing tactics, and it’s still going strong due to mass consumer usage, flexibility and utility. With many users accessing email from their smartphones, it’s now both a desktop and mobile marketing channel. Advances in marketing technology adoption have made email more sophisticated, and it’s often a central […]
As consumers interact with your brand across a growing number of screens and channels, it becomes increasingly difficult to know which parts of your marketing strategy are working. Did you know that only 17% of advertisers say they are looking at the performance of all their digital channels together? There are many reasons why a […]
Facebook offers substantial reach, defined targeting, and engagement opportunities. That combination makes it a powerful tool to reach your audience. However, as with other mediums, there may be changes to how consumers feel about Facebook, so it’s important to keep an eye on what may or may not change in the future. The fact is, […]
There’s a lot of focus on both the older audience – Baby Boomers – and the younger audience – Millennials and Gen Z. But what about those in the middle? Generation X (Gen X) is the group born between 1965-1980 (between Boomers and Millennials). It’s easy to reach them, but they can be picky about […]
Years ago, businesses thought ahead to organize their brand around the customer. But what does that look like? If you can’t measure it, it’s hard to justify it – or do it. Today, the reality is that most businesses have the customer at the center of everything they do. But measuring it can still be […]
