As consumers interact with your brand across a growing number of screens and channels, it becomes increasingly difficult to know which parts of your marketing strategy are working. Did you know that only 17% of advertisers say they are looking at the performance of all their digital channels together? There are many reasons why a […]
Facebook offers substantial reach, defined targeting, and engagement opportunities. That combination makes it a powerful tool to reach your audience. However, as with other mediums, there may be changes to how consumers feel about Facebook, so it’s important to keep an eye on what may or may not change in the future. The fact is, […]
There’s a lot of focus on both the older audience – Baby Boomers – and the younger audience – Millennials and Gen Z. But what about those in the middle? Generation X (Gen X) is the group born between 1965-1980 (between Boomers and Millennials). It’s easy to reach them, but they can be picky about […]
Years ago, businesses thought ahead to organize their brand around the customer. But what does that look like? If you can’t measure it, it’s hard to justify it – or do it. Today, the reality is that most businesses have the customer at the center of everything they do. But measuring it can still be […]
Social media ads aren’t going anywhere; it’s a scalable way to reach a targeted audience, and users are spending more and more time on social apps. When it comes to Facebook ads, determining your objectives up front can help make your campaign a success. There are objectives for virtually any goal, and Facebook breaks those […]
The media landscape is constantly evolving with new technologies and ways to consume information. One of the more recent additions to the audio space is podcasts. With a huge number of podcasts covering every imaginable subject and interest, recent research shows that 51% of Americans have listened to a podcast, with 32% having listened in […]
Central States Media was recently recognized for its work with several partners receiving a total of 7 national and 3 local awards. On April 1, 2019, Higher Education Marketing Report recognized the work of CSM and 3 of its partners as winners in the 34th Annual Educational Advertising Awards. Midstate College, Methodist College UnityPoint Health […]
Have you ever been scrolling through your Facebook timeline and come across posts for pages you don’t follow? How many times have you seen a Facebook post with the word “sponsored” under the page name? These are all Facebook Ads. While one may think advertising on Facebook is easy (and Facebook does make it a […]
Your landing page is the page a visitor arrives at on your website after clicking your ad, whether that’s a paid search ad, display ad, Facebook ad, etc. Specific landing pages tailored to different services or products help provide a quality experience for visitors. But what makes a great landing page? How can you make […]
In today’s viral world, word of mouth – either good or bad – travels faster and consumer expectations are higher. Customers and clients want to be treated well, respected, and get the product or service they want in a timely manner. Recent studies show why it’s more important than ever to deliver a positive experience: […]
There’s a lot of talk right now about Over-The-Top (OTT) and Connected TV (CTV), but they’re often confused for one another or the terms are used interchangeably. While they are related, it’s important to know the difference between the two. CTV includes Smart TVs, Rokus, Apple TVs, Amazon Fire Stick, gaming consules, and more. OTT is video […]
In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. It’s crucial that campaigns feel relevant and personal in order to keep up, but the processes involved – collecting, organizing and interpreting customer data to make it actionable – are often intimidating. Collecting, organizing […]
