Digital marketing has changed immensely in the past decade, and even more so within the last few years. There have been new tactics introduced, changes to Google’s search algorithm, and countless other changes. Consumer habits have changed, too – they’re pickier in terms of what they spend their time reading or viewing. Despite the ever-changing […]
Years ago, Jeff Bezos famously said: “I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that […]
By now, it’s very clear that we are living in a unique time, full of new challenges and opportunities. It can be a challenge to stay positive, what with the never-ending news cycle and stressful stories. There are still many restrictions, some business have suffered losses or had to downsize. But reviewing all the bad […]
Congratulations, you survived the first half of 2020! Traditionally, we save the accolades on a job well done for year-end — but right now, we are all feeling the need to check in and pat each other on the back a little more frequently. The year 2020 has definitely been challenging for all of us. […]
The world has been a different place these last few months, with consumer behavior adapting and shifting to a ‘new normal.’ What exactly that ‘new normal’ will look like is still debated, and constantly evolving. Here are just a few ways that consumer behavior has changed – and which changes may stick. Contactless Payments Consumers […]
Google recently announced that they will be implementing an Advertiser Identity Verification process for all US advertisers, rolling out over the next two years. The Google verification process is part of Google’s commitment to provide users transparency and helps to increase trust while allowing users to make informed decisions about the ads they see online. […]
The title of this article is a little daunting on its own because the fact is, there is no clear answer. The answer varies from industry to industry and person to person. There are some businesses that are considered “essential” and continued as they always have. Then there are non-essential businesses that have found themselves […]
Central States Media was recently recognized by Healthcare Marketing Report, receiving 7 national awards for its work with several healthcare partners. Healthcare Marketing Report, the leading national publication covering all aspects of healthcare marketing announced the winners of their 37th Annual Healthcare Advertising Awards on April 30, 2020. The Healthcare Advertising Awards is the […]
You may have heard about Quibi, a new mobile video option. The platform launched on April 6th, and offers streaming content in small packages – 10 minutes or less. While Quibi has a great premise – good for people on-the-go, those looking for quick breaks between work meetings, etc. – it remains to be seen […]
2020 is an interesting year for the U.S. media landscape, with significant projected growth across multiple mediums. With significant events like the Tokyo Olympics and the presidential election, overall ad spend is projected to increase 3.8% this year as clients look to capitalize on large audiences. The biggest beneficiary will be digital which is set […]
With the first quarter of 2020 nearly behind us, here’s some pearls of wisdom to help inspire your work throughout the rest of this year. 1) We all have a lot to learn from pirates (yes, really) Though pirates are infamous as lawbreakers, it’s also important to consider their status as agents of change. They […]
Disruptors create a product, service, or way of doing things which displaces the existing market. They challenge current habits and work to find positive alternatives. Brands of all sizes can make a Goliath-sized impact. Here’s a look at a few companies that are breaking rules and setting new precedents, and what we can learn from […]
