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news & awards

Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

Central States Media Receives 2 Public Relations Association Awards

Central States Media (CSM) recently received 2 awards from the Public Relations Association of Central Illinois for their work with the Peoria Park District, Peoria Zoo, and Bremer Jewelry. CSM and Bremer Jewelry received the Bang for Your Buck Award for their Holiday 2017 social media campaign. This robust campaign promoted products and gifts available for […]

Posted: May 17, 2018 | View More »


Best Practices for Review Response

There’s a lot you can learn from online reviews, and they can be a valuable tool for improving your customer service. Handle them incorrectly, however, and you could be left with a PR nightmare. There’s no need to be intimidated: review response can be expertly handled if you understand a few key points. It’s important […]

Posted: May 2, 2018 | View More »


Bing Removes Sidebar Ads: What it Means for your Search Marketing

One of the goals of search engines is to improve the user experience and generate more valuable results for businesses who advertise there. So, to continue delivering the best possible experience for users and businesses, Bing is no longer serving text ads on the sidebar of its desktop search engine. This move follows Google’s sidebar ad removal in […]

Posted: April 16, 2018 | View More »


Facebook To Introduce New Privacy Controls

Central States Media will actively be following this story and closely monitoring if/how it will affect social media marketing campaigns.    Facebook Inc said on Wednesday it would end its partnerships with several large data brokers who help advertisers target people on the social network, a step that follows a scandal over how Facebook handles […]

Posted: March 29, 2018 | View More »


What is Geofence Mobile Display? How Does It Work?

Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities, but it can also get pretty confusing. We’d like to break down the details of the geofence mobile display that we use at Central State Media, and what sets it apart from other location-based products. In summary, geofence mobile display uses mobile […]

Posted: March 22, 2018 | View More »


Does Your Mobile Marketing Need a Boost?

On average, mobile users spend 69% of their total media time each day on smartphones. That means that over half of their individual screen time is on a device no bigger than the palm of their hands that follows them throughout the day as they make all types of purchase-related decisions and research. Mobile ad […]

Posted: March 19, 2018 | View More »


Why Use YouTube Advertising?

Did you know that 86% of internet users are swayed by video to purchase a product? YouTube is one of the most underutilized marketing tools used by local businesses partly because of the quick rise in popularity in video marketing across the internet. Check out some of these statistics and information that show the power of YouTube: Who’s Watching […]

Posted: March 5, 2018 | View More »


Marketing Mistakes to Avoid

Whether you’re a small or large business, no company wants to lose time or money for digital marketing mistakes. You could spend hours implementing your new marketing strategy, or a large portion of your budget for a marketing tactic but generate little results without truly understanding where you may be going wrong. Ensure that your next […]

Posted: February 22, 2018 | View More »


What Facebook’s Latest News Feed Update Means for You

Facebook recently announced a change about how it will display content within the News Feed. The changes are expected to roll out over the next few months and promote “meaningful interactions.”  But what does this change actually mean for you? Will it really impact businesses and if so, how much? What Does this Change Mean […]

Posted: February 19, 2018 | View More »


It’s All About Me: How People are Taking Search Personally

The sort of advice people once sought from friends, they now expect to get from their phones. Five years ago, if I set out to find a new pair of running shoes online, I likely would have turned to search and typed in “running shoes.” But as a running hobbyist, I have strong feelings about […]

Posted: January 18, 2018 | View More »


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