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Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

What is Geofence Mobile Display? How Does It Work?

Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities, but it can also get pretty confusing. We’d like to break down the details of the geofence mobile display that we use at Central State Media, and what sets it apart from other location-based products. In summary, geofence mobile display uses mobile […]

Posted: March 22, 2018 | View More »


Does Your Mobile Marketing Need a Boost?

On average, mobile users spend 69% of their total media time each day on smartphones. That means that over half of their individual screen time is on a device no bigger than the palm of their hands that follows them throughout the day as they make all types of purchase-related decisions and research. Mobile ad […]

Posted: March 19, 2018 | View More »


Why Use YouTube Advertising?

Did you know that 86% of internet users are swayed by video to purchase a product? YouTube is one of the most underutilized marketing tools used by local businesses partly because of the quick rise in popularity in video marketing across the internet. Check out some of these statistics and information that show the power of YouTube: Who’s Watching […]

Posted: March 5, 2018 | View More »


Marketing Mistakes to Avoid

Whether you’re a small or large business, no company wants to lose time or money for digital marketing mistakes. You could spend hours implementing your new marketing strategy, or a large portion of your budget for a marketing tactic but generate little results without truly understanding where you may be going wrong. Ensure that your next […]

Posted: February 22, 2018 | View More »


What Facebook’s Latest News Feed Update Means for You

Facebook recently announced a change about how it will display content within the News Feed. The changes are expected to roll out over the next few months and promote “meaningful interactions.”  But what does this change actually mean for you? Will it really impact businesses and if so, how much? What Does this Change Mean […]

Posted: February 19, 2018 | View More »


It’s All About Me: How People are Taking Search Personally

The sort of advice people once sought from friends, they now expect to get from their phones. Five years ago, if I set out to find a new pair of running shoes online, I likely would have turned to search and typed in “running shoes.” But as a running hobbyist, I have strong feelings about […]

Posted: January 18, 2018 | View More »


Marketing Habits to Break

You know that your products and services are just what your target audience needs. You’ve shored up operations to reduce costs. You may have even revamped your marketing. Everything about your business should be propelling you to a brighter future. So, why isn’t it? Here are three marketing habits you should break. Relying Strictly on Unpaid Marketing […]

Posted: January 9, 2018 | View More »


Topics vs. Keywords: What’s More Important in SEO?

Are keywords or topics more important in SEO? The simple answer? Both! Topics are composed of related and highly relevant keywords. You should marry the two to improve your SEO strategy. Let’s dig into why using both strategies can help your website’s organic search results. Google is constantly updating its algorithm to make sure searches are […]

Posted: January 18, 2018 | View More »


SEO vs PPC: What's the Difference?

Have you ever wondered about the difference between SEO and PPC and whether or not you actually need them both? Search engine optimization, or SEO, and pay per click, or PPC, are two common digital marketing strategies. While they both help your business show on search engines, there are a number of differences between the […]

Posted: December 8, 2017 | View More »


Spooky Marketing Mistakes You May Be Making

Do you know what’s scarier than zombies, skeletons, and haunted houses? Not investing your marketing budget in strategies that work to grow your business, or focusing your efforts in the wrong places. Find out five spooky marketing mistakes you may be making and how you can avoid them. 1. Focusing on Keyword Reports for SEO Success Too […]

Posted: October 25, 2017 | View More »


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