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Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

9 Digital Marketing Metrics You Need to Know & Why They Matter

In the world of digital marketing, not all metrics used to measure success are created equal. In a constantly evolving age, the necessity to measure data is a key factor in determining success. Now that data is so easily accessible, choosing the right metrics to measure and focus on can become paramount. Marketers are often […]

Posted: September 25, 2017 | View More »


3 Steps to Success with Targeted Email Marketing

As a business owner, choosing the best marketing strategy to maximize your ROI can be daunting. Thankfully, one of the most effective solutions doesn’t seem to be going away anytime soon. Email marketing has been generating the highest ROI for businesses ranging from SMBs to enterprises for over 10 years and counting. That shouldn’t come as a […]

Posted: September 18, 2017 | View More »


Using Google as a Tool to Connect

Google can be a great tool to help you connect with your customers.  Features like their chat option allow you to chat directly with customers who find your business listing on Google Search. Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location.  Not only […]

Posted: August 16, 2017 | View More »


Game-Changing Lead Response Tips & Tricks

You’ve done it. Your phone is ringing, your inbox is full, and maybe you’re even seeing more new faces in your store. But while traffic is up, business isn’t booming like you’d expect it to be. What gives? Like the old adage, you can lead a horse to water, but you can’t make it drink. […]

Posted: July 25, 2017 | View More »


4 Digital Marketing Tips to Keep Your Business Hot this Summer

This summer is hot! But is your business? Summer is a great time to reach out to more local prospects, so don’t let your online presence or digital marketing suffer in the heat. Instead, get your business on this summer’s hot list with these quick tricks. Update Your Web Presence Updating your social media pages […]

Posted: July 17, 2017 | View More »


What is Quality Score?

Quality Score is an often-used phrase when it comes to PPC. It sounds important, but is it really? In short, yes – Quality Score is extremely important for your PPC campaign. So what is Quality Score exactly, and how can you make sure you’re not ignoring this vital piece of your search campaign? Let’s dive […]

Posted: July 11, 2017 | View More »


People-Based Marketing Is All About Meaningful Experiences

Market to known individuals instead of unknown personas. For years, this has been what brands hoped for—but couldn’t achieve—from their digital marketing. Now we’re finally at the point where aspiration is becoming reality. It’s not just about doing “good” programmatic, or email or search. It’s about mastering highly targeted, effective, personalized marketing, driven by insights […]

Posted: July 10, 2017 | View More »


Breaking Bad Online Marketing Habits to Get More ROI

Online marketing is necessary. Word of mouth isn’t dead, but it’s morphed into “word of mouse and keyboard.” There are common trends between bad online marketing habits and lack of ROI. Below are the most common offenders. Bad Habit #1: “I’ll Do It Myself to Save Money” Many local business owners believe running their own online marketing […]

Posted: July 10, 2017 | View More »


3 Tips to Get Your Local Business Started with Geofencing

Are you looking for a hyperlocal way to target new and potential customers for your business? Geofencing is an effective way to reach smartphone users when they’re near your business (or your competitor’s business) through location-based mobile ads. If you’re ready to get started with geofencing for your local business, here are a few tips […]

Posted: July 3, 2017 | View More »


18 Display Advertising Terms You Need to Know

If you are familiar with any form of digital advertising, you are most likely aware that some of the terms and acronyms can be a bit overwhelming, and display advertising is no exception. Here are some jargon-free definitions of the more common display advertising terms. Display Advertising: A form of digital advertising where your ads […]

Posted: June 20, 2017 | View More »


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