Have you ever been scrolling through your Facebook timeline and come across posts for pages you don’t follow? How many times have you seen a Facebook post with the word “sponsored” under the page name? These are all Facebook Ads. While one may think advertising on Facebook is easy (and Facebook does make it a […]
Your landing page is the page a visitor arrives at on your website after clicking your ad, whether that’s a paid search ad, display ad, Facebook ad, etc. Specific landing pages tailored to different services or products help provide a quality experience for visitors. But what makes a great landing page? How can you make […]
In today’s viral world, word of mouth – either good or bad – travels faster and consumer expectations are higher. Customers and clients want to be treated well, respected, and get the product or service they want in a timely manner. Recent studies show why it’s more important than ever to deliver a positive experience: […]
There’s a lot of talk right now about Over-The-Top (OTT) and Connected TV (CTV), but they’re often confused for one another or the terms are used interchangeably. While they are related, it’s important to know the difference between the two. CTV includes Smart TVs, Rokus, Apple TVs, Amazon Fire Stick, gaming consules, and more. OTT is video […]
In a world where customers are bombarded across every possible channel with brand messages, targeting is more important than ever before. It’s crucial that campaigns feel relevant and personal in order to keep up, but the processes involved – collecting, organizing and interpreting customer data to make it actionable – are often intimidating. Collecting, organizing […]
A phone call is the number one conversion many businesses want from their prospects. But, when they do call you, does someone answer the phone? And when your staff does speak to prospects, are they asking the right questions to qualify them and move them toward a purchase? Here are a few call handling best practices […]
We are now a year into Facebook’s major News Feed re-focus, which aimed to put more emphasis on personal engagement, while conversely reducing Page post reach. And definitely, the impacts of that change have been felt – while organic Page reach has been in decline for some years, most businesses reported significant declines in Facebook referral […]
When someone is searching for your business, you want to make sure they can find you. One of the best ways to do this is by making sure that your information is accurate and up-t0-date online, anywhere where they could be searching. Managing your local listings is a crucial step to making sure that your […]
Like it or not, the holiday season is approaching fast! Is your business prepared? Take a look at a few of our tips to help you have a successful holiday season. Make sure your local listings are up-to-date Local listings are online resources that contain basic information about your business. In today’s mobile-friendly world, it’s […]
We walk and drive around with our smartphones all day long, and most of us are usually within three feet of our phones 24/7. But, did you know that same amazing device that allows us to order a ride home via Uber or buy things on Amazon also provides a marketing opportunity to gain the […]
So whoop-de-do and hickory dock, here’s some marketing ideas that rock! All kidding aside, it seems that every marketing article this time of year is geared toward retailers. While retail is indeed the primary target for the holidays, that doesn’t mean they’re the only ones who can – and should – get in on the holiday […]
Snapchat is a bit different from other popular social media sites, but provides new opportunities and ways to connect with your customers. With 187 million active daily users and an average use time of 30 minutes per user, it may be worth looking at if Snapchat is a good platform for your business, especially if your […]
