Central States Media will actively be following this story and closely monitoring if/how it will affect social media marketing campaigns. Facebook Inc said on Wednesday it would end its partnerships with several large data brokers who help advertisers target people on the social network, a step that follows a scandal over how Facebook handles […]
Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities, but it can also get pretty confusing. We’d like to break down the details of the geofence mobile display that we use at Central State Media, and what sets it apart from other location-based products. In summary, geofence mobile display uses mobile […]
On average, mobile users spend 69% of their total media time each day on smartphones. That means that over half of their individual screen time is on a device no bigger than the palm of their hands that follows them throughout the day as they make all types of purchase-related decisions and research. Mobile ad […]
Did you know that 86% of internet users are swayed by video to purchase a product? YouTube is one of the most underutilized marketing tools used by local businesses partly because of the quick rise in popularity in video marketing across the internet. Check out some of these statistics and information that show the power of YouTube: Who’s Watching […]
Whether you’re a small or large business, no company wants to lose time or money for digital marketing mistakes. You could spend hours implementing your new marketing strategy, or a large portion of your budget for a marketing tactic but generate little results without truly understanding where you may be going wrong. Ensure that your next […]
Facebook recently announced a change about how it will display content within the News Feed. The changes are expected to roll out over the next few months and promote “meaningful interactions.” But what does this change actually mean for you? Will it really impact businesses and if so, how much? What Does this Change Mean […]
The sort of advice people once sought from friends, they now expect to get from their phones. Five years ago, if I set out to find a new pair of running shoes online, I likely would have turned to search and typed in “running shoes.” But as a running hobbyist, I have strong feelings about […]
You know that your products and services are just what your target audience needs. You’ve shored up operations to reduce costs. You may have even revamped your marketing. Everything about your business should be propelling you to a brighter future. So, why isn’t it? Here are three marketing habits you should break. Relying Strictly on Unpaid Marketing […]
Are keywords or topics more important in SEO? The simple answer? Both! Topics are composed of related and highly relevant keywords. You should marry the two to improve your SEO strategy. Let’s dig into why using both strategies can help your website’s organic search results. Google is constantly updating its algorithm to make sure searches are […]
Have you ever wondered about the difference between SEO and PPC and whether or not you actually need them both? Search engine optimization, or SEO, and pay per click, or PPC, are two common digital marketing strategies. While they both help your business show on search engines, there are a number of differences between the […]
Do you know what’s scarier than zombies, skeletons, and haunted houses? Not investing your marketing budget in strategies that work to grow your business, or focusing your efforts in the wrong places. Find out five spooky marketing mistakes you may be making and how you can avoid them. 1. Focusing on Keyword Reports for SEO Success Too […]
Small Business Saturday, American Express’s program to support local businesses around the holiday season, is November 25 this year. With a little more than a month until the biggest shop small initiative, it’s time to start thinking about how your local business will get involved. So, you may be wondering, “How do I sign up […]
