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Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.
Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.
One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the sophistication of the various tools at our fingertips and an overcrowded work desk, it’s easy to overlook the fundamentals of […]
Posted: June 15, 2017 | View More »Social media engagement is essential to meeting your online presence goals. Developing an interactive online community spreads brand awareness, strengthens customer loyalty, and increases your consumer following. Once you are clear on your social media goals, you can select tactics that drive interaction to your business. To get you started, here are 13 easy ways […]
Posted: May 31, 2017 | View More »It’s no secret that in-store traffic is valuable for most businesses. In fact, while the average website conversion rate is 2.35% across industries, for in-store traffic the average conversion rate is 33%. That is to say – if you can move that website visitor to knock on your door, there is roughly a 1 in […]
Posted: May 17, 2017 | View More »When you think of display advertising, you probably only really think about the banner ads you see when you visit a website. But in reality, display advertising comes in many different formats and places online. And, it can really boost your existing marketing efforts by raising awareness for your business in your local area, driving […]
Posted: May 5, 2017 | View More »Search engine optimization continues to be crucial in helping customers find you online. The main purpose of an SEO strategy is to improve your online visibility and make it a proven method for boosting revenue while building a solid foundation for all marketing efforts going forward. However, where do you start? Here are 10 need-to-know facts […]
Posted: March 16, 2017 | View More »In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media. The data can locate precise prospects in the moment they’re ready to buy, the thinking goes, which makes advertising broadly across media a waste of time and money. Last year, two news events spat in the face […]
Posted: March 6, 2017 | View More »Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities — but it’s also complicated, as new capabilities and use cases seem to emerge every day. With the goal of breaking down some of the most important “geo” concepts to provide a better understanding of the basics — and a jumping off […]
Posted: March 6, 2017 | View More »[alert color=”” icon=”exclamation-circle”] CSM Takeaway: As with any medium, it’s important to understand how people are using video and what they’re looking for. [/alert] As the digital landscape shifts toward video, more content companies are making major investments in the platform in an effort to woo advertisers. But in order to create successful video content, […]
Posted: December 7, 2016 | View More »[alert color=”” icon=”exclamation-circle”] CSM Takeaway: Email and social media marketing should be used to complement each other rather than compete with each other. [/alert] Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same […]
Posted: December 7, 2016 | View More »[alert color=”” icon=”exclamation-circle”] CSM Takeaway: Even though digital ads are expected to grow over the next 2 years, it’s important to note that advertisers aren’t abandoning traditional media (like TV, radio, etc). It’s mixes of advertising that produce successful campaigns. [/alert] If there was any doubt that the future of local advertising is digital, the […]
Posted: December 7, 2016 | View More »