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Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

What Consumers Really Want From Your Video Content

[alert color=”” icon=”exclamation-circle”] CSM Takeaway: As with any medium, it’s important to understand how people are using video and what they’re looking for. [/alert] As the digital landscape shifts toward video, more content companies are making major investments in the platform in an effort to woo advertisers. But in order to create successful video content, […]

Posted: December 7, 2016 | View More »


Email Marketing in the Age of Social Media

[alert color=”” icon=”exclamation-circle”] CSM Takeaway: Email and social media marketing should be used to complement each other rather than compete with each other. [/alert] Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same […]

Posted: December 7, 2016 | View More »


Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018

[alert color=”” icon=”exclamation-circle”] CSM Takeaway: Even though digital ads are expected to grow over the next 2 years, it’s important to note that advertisers aren’t abandoning traditional media (like TV, radio, etc). It’s mixes of advertising that produce successful campaigns. [/alert] If there was any doubt that the future of local advertising is digital, the […]

Posted: December 7, 2016 | View More »


How Digital and Traditional Media Work Together

You probably already know, or at least have heard, about the growing importance of digital media (such as search, display, and social media). Unfortunately, many people think that investing in online means leaving the tried and true methods of traditional media (like radio, TV, billboards, and print) behind. Using a combination of both digital and […]

Posted: September 20, 2016 | View More »


Search is the Primary & Most Used Mobile Shopping Tool

Google has quite successfully pivoted toward mobile over the past few years. And while more searches now happen on mobile devices, it has been hotly debated whether search plays as central a role for mobile consumers as it does for desktop users. Earlier this week, Google released survey data that assert search has indeed become […]

Posted: September 15, 2016 | View More »


What’s the Difference Between Facebook News Feed Ads & Boosted Posts?

Have you ever wondered about the difference between boosting a post on Facebook and running a News Feed ad? Is boosting your post the same as a News Feed ad on Facebook? Is a boosted post part of Facebook advertising? It can be confusing to understand how these types of Facebook ads work, so let […]

Posted: September 13, 2016 | View More »


Do You Know Your Social Media GOALS?

It’s easy to fall down the rabbit hole when using social media for your business. It can be a truly counter-productive use of time if you don’t have clear goals in mind. I am not talking about goals as it relates to likes, followers and sales. Likes don’t pay your mortgage! I am talking about […]

Posted: September 13, 2016 | View More »


Why does Google Analytics Report Different Values Than Your Ad Server?

Generally speaking web analytics programs such as Google Analytics report lower numbers than ad servers. This discrepancy is caused by several factors: 1 – Visitor browser preferences: Visitors must have JavaScript, images, and cookies enabled in their browsers in order for Google Analytics to report their visit. 2 – Tracking methods: There are two main methods of […]

Posted: July 14, 2016 | View More »


Google to roll out Expanded Text Ads for all devices

As reported earlier this month, Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers later this year. With the removal of right-side ads, Google now has the flexibility to give text ads more characters in a way that will […]

Posted: June 7, 2016 | View More »


3 Trends Impacting Small and Medium Businesses Now

Since 2014, small and medium-sized business owners have experienced year-over-year improvement of business results, and they’re increasingly optimistic about the current economic environment. According to a recent survey, 56 percent of local business owners plan to increase their marketing budgets in 2016, with a big focus on digital marketing. Marketing channels that will see the […]

Posted: June 7, 2016 | View More »


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