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Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

What’s the Difference Between Facebook News Feed Ads & Boosted Posts?

Have you ever wondered about the difference between boosting a post on Facebook and running a News Feed ad? Is boosting your post the same as a News Feed ad on Facebook? Is a boosted post part of Facebook advertising? It can be confusing to understand how these types of Facebook ads work, so let […]

Posted: September 13, 2016 | View More »


Do You Know Your Social Media GOALS?

It’s easy to fall down the rabbit hole when using social media for your business. It can be a truly counter-productive use of time if you don’t have clear goals in mind. I am not talking about goals as it relates to likes, followers and sales. Likes don’t pay your mortgage! I am talking about […]

Posted: September 13, 2016 | View More »


Why does Google Analytics Report Different Values Than Your Ad Server?

Generally speaking web analytics programs such as Google Analytics report lower numbers than ad servers. This discrepancy is caused by several factors: 1 – Visitor browser preferences: Visitors must have JavaScript, images, and cookies enabled in their browsers in order for Google Analytics to report their visit. 2 – Tracking methods: There are two main methods of […]

Posted: July 14, 2016 | View More »


Google to roll out Expanded Text Ads for all devices

As reported earlier this month, Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers later this year. With the removal of right-side ads, Google now has the flexibility to give text ads more characters in a way that will […]

Posted: June 7, 2016 | View More »


3 Trends Impacting Small and Medium Businesses Now

Since 2014, small and medium-sized business owners have experienced year-over-year improvement of business results, and they’re increasingly optimistic about the current economic environment. According to a recent survey, 56 percent of local business owners plan to increase their marketing budgets in 2016, with a big focus on digital marketing. Marketing channels that will see the […]

Posted: June 7, 2016 | View More »


The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks

Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? It’s not a one-size-fits-all solution. For example, recent research has shown that teens and millennials are moving away from Facebook and into […]

Posted: June 7, 2016 | View More »


Google Switches to 4 Ads on Top, None on Sidebar

With Google constantly changing their algorithm, it’s no surprise that there is yet another major adjustment that we need be aware of. Starting immediately, Google will discontinue the sidebar ads within search results, and only 1-4 advertisements will appear above the fold. Google is constantly striving to improve their platform and enhance the way consumers […]

Posted: March 7, 2016 | View More »


7 Email Trends That Should Die in 2016

Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to reach the coveted state of “inbox zero,” email marketers need to be well-equipped to make sure their messages actually get across to their intended audiences. To help you in […]

Posted: March 7, 2016 | View More »


How Does Display Advertising Work?

Display advertising works as a digital billboard online, increasing brand awareness. Display ads target a consumer based on their location and/or behavior. You may have also heard the phrase “Retargeting” or “Retargeting Display” and wondered what exactly that is. Retargeting Display works when a consumer searches for your business with relevant keywords pertinent for who […]

Posted: December 10, 2015 | View More »


Small Business Showcase

Central States Media is proud to be a local small business. We appreciate our business partners who we work hard for every day. As a way to give back, we want to celebrate Local Small Businesses and how they enhance the community. Through the month of November, nominate your favorite Central Illinois small business and give them […]

Posted: November 24, 2015 | View More »


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