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Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks

Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? It’s not a one-size-fits-all solution. For example, recent research has shown that teens and millennials are moving away from Facebook and into […]

Posted: June 7, 2016 | View More »


Google Switches to 4 Ads on Top, None on Sidebar

With Google constantly changing their algorithm, it’s no surprise that there is yet another major adjustment that we need be aware of. Starting immediately, Google will discontinue the sidebar ads within search results, and only 1-4 advertisements will appear above the fold. Google is constantly striving to improve their platform and enhance the way consumers […]

Posted: March 7, 2016 | View More »


7 Email Trends That Should Die in 2016

Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to reach the coveted state of “inbox zero,” email marketers need to be well-equipped to make sure their messages actually get across to their intended audiences. To help you in […]

Posted: March 7, 2016 | View More »


How Does Display Advertising Work?

Display advertising works as a digital billboard online, increasing brand awareness. Display ads target a consumer based on their location and/or behavior. You may have also heard the phrase “Retargeting” or “Retargeting Display” and wondered what exactly that is. Retargeting Display works when a consumer searches for your business with relevant keywords pertinent for who […]

Posted: December 10, 2015 | View More »


Small Business Showcase

Central States Media is proud to be a local small business. We appreciate our business partners who we work hard for every day. As a way to give back, we want to celebrate Local Small Businesses and how they enhance the community. Through the month of November, nominate your favorite Central Illinois small business and give them […]

Posted: November 24, 2015 | View More »


Search & Display Advertising: What’s the Difference?

When I was little, I wouldn’t even touch peanut butter. I was a jelly kind of gal. Little did I know, adding crunchy peanut butter to my jelly-only sandwich would change my world. Peanut butter and jelly. Together. My lunches were so much better with both of them than just with one. THAT’S how you […]

Posted: October 13, 2015 | View More »


Website Usability

Did you know that up to 85% of visitors leave a website due to a poor design?Your website should be a virtual front door to your business or organization. It should enable visitors to access the information they want as quickly and easily as possible. 83% of visitors will leave a site if it takes […]

Posted: September 17, 2015 | View More »


Email Communication

Did you know that on average, 28% of email addresses become unreachable within a year? Email marketing can be a great way for your business to communicate news and information or drive calls-to-action, but your emails have to reach a reader’s inbox first. Cleaning up your email address list is a key part of email […]

Posted: September 17, 2015 | View More »


How Often Should You Redesign Your Website?

The marketer’s conventional wisdom seems to suggest that you should redesign your site every 2 or 3 years to keep your business fresh. Unless your business is having challenges generating new business or supporting your current customers through your current site, you may consider holding off. Rather than focus on time between designs, it’s important to look at the contribution your website is or is not making to your business.

Posted: July 9, 2015 | View More »


Sarah Frazelle Joins Central States Media Team as Project Manager

Sarah Frazelle recently joined the team as a Project Manager and is responsible for project development from initiation to closure. She will help manage integrated marketing campaigns to ensure they are implemented on time and within budget.

Posted: May 1, 2015 | View More »


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