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Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

How Does Display Advertising Work?

Display advertising works as a digital billboard online, increasing brand awareness. Display ads target a consumer based on their location and/or behavior. You may have also heard the phrase “Retargeting” or “Retargeting Display” and wondered what exactly that is. Retargeting Display works when a consumer searches for your business with relevant keywords pertinent for who […]

Posted: December 10, 2015 | View More »


Small Business Showcase

Central States Media is proud to be a local small business. We appreciate our business partners who we work hard for every day. As a way to give back, we want to celebrate Local Small Businesses and how they enhance the community. Through the month of November, nominate your favorite Central Illinois small business and give them […]

Posted: November 24, 2015 | View More »


Search & Display Advertising: What’s the Difference?

When I was little, I wouldn’t even touch peanut butter. I was a jelly kind of gal. Little did I know, adding crunchy peanut butter to my jelly-only sandwich would change my world. Peanut butter and jelly. Together. My lunches were so much better with both of them than just with one. THAT’S how you […]

Posted: October 13, 2015 | View More »


Website Usability

Did you know that up to 85% of visitors leave a website due to a poor design?Your website should be a virtual front door to your business or organization. It should enable visitors to access the information they want as quickly and easily as possible. 83% of visitors will leave a site if it takes […]

Posted: September 17, 2015 | View More »


Email Communication

Did you know that on average, 28% of email addresses become unreachable within a year? Email marketing can be a great way for your business to communicate news and information or drive calls-to-action, but your emails have to reach a reader’s inbox first. Cleaning up your email address list is a key part of email […]

Posted: September 17, 2015 | View More »


How Often Should You Redesign Your Website?

The marketer’s conventional wisdom seems to suggest that you should redesign your site every 2 or 3 years to keep your business fresh. Unless your business is having challenges generating new business or supporting your current customers through your current site, you may consider holding off. Rather than focus on time between designs, it’s important to look at the contribution your website is or is not making to your business.

Posted: July 9, 2015 | View More »


Sarah Frazelle Joins Central States Media Team as Project Manager

Sarah Frazelle recently joined the team as a Project Manager and is responsible for project development from initiation to closure. She will help manage integrated marketing campaigns to ensure they are implemented on time and within budget.

Posted: May 1, 2015 | View More »


Is Mobile In App Advertising Right For Your Business?

Promoting your business on mobile is essential in local marketing today now that 65% of Americans now own smartphones – and it’s the primary way many of them access the Internet. Of the many ways to do this, perhaps the most effective method is in-app advertising, which allows you to show display ads to consumers in real time while they are using mobile apps – like entertainment, news, radio, weather, and more.

Posted: May 1, 2015 | View More »


Google Wants Mobile-Optimized Websites

Google announced that it will place more weight on how mobile-friendly a website is when users search from a mobile device starting April 21st. That’s just around the corner! The company says this will affect mobile searches in all countries, and will have a “significant impact” on search results.

Posted: April 1, 2015 | View More »


Now with 2 Million Advertisers, Facebook Is Gaining a Foothold With Small Businesses

Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced in a video post on the social network. Zuckerberg and COO Sheryl Sandberg thanked small-and-medium-sized businesses (SMBs) and entrepreneurs for jumping on board with the platform, helping it attract 500,000 new advertisers in the last year.

Posted: March 1, 2015 | View More »


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