Have you heard of social media influencers? If you follow any celebrities, bloggers, or former reality show contestants on social media platforms like Instagram, you’ve likely come across a few. Social media influencers partner with businesses to advertise the business’s products or services to the influencer’s social media fans and followers, which is called influencer marketing. Essentially, […]
In the world of digital marketing, not all metrics used to measure success are created equal. In a constantly evolving age, the necessity to measure data is a key factor in determining success. Now that data is so easily accessible, choosing the right metrics to measure and focus on can become paramount. Marketers are often […]
As a business owner, choosing the best marketing strategy to maximize your ROI can be daunting. Thankfully, one of the most effective solutions doesn’t seem to be going away anytime soon. Email marketing has been generating the highest ROI for businesses ranging from SMBs to enterprises for over 10 years and counting. That shouldn’t come as a […]
Google can be a great tool to help you connect with your customers. Features like their chat option allow you to chat directly with customers who find your business listing on Google Search. Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location. Not only […]
You’ve done it. Your phone is ringing, your inbox is full, and maybe you’re even seeing more new faces in your store. But while traffic is up, business isn’t booming like you’d expect it to be. What gives? Like the old adage, you can lead a horse to water, but you can’t make it drink. […]
This summer is hot! But is your business? Summer is a great time to reach out to more local prospects, so don’t let your online presence or digital marketing suffer in the heat. Instead, get your business on this summer’s hot list with these quick tricks. Update Your Web Presence Updating your social media pages […]
Quality Score is an often-used phrase when it comes to PPC. It sounds important, but is it really? In short, yes – Quality Score is extremely important for your PPC campaign. So what is Quality Score exactly, and how can you make sure you’re not ignoring this vital piece of your search campaign? Let’s dive […]
Market to known individuals instead of unknown personas. For years, this has been what brands hoped for—but couldn’t achieve—from their digital marketing. Now we’re finally at the point where aspiration is becoming reality. It’s not just about doing “good” programmatic, or email or search. It’s about mastering highly targeted, effective, personalized marketing, driven by insights […]
Online marketing is necessary. Word of mouth isn’t dead, but it’s morphed into “word of mouse and keyboard.” There are common trends between bad online marketing habits and lack of ROI. Below are the most common offenders. Bad Habit #1: “I’ll Do It Myself to Save Money” Many local business owners believe running their own online marketing […]
Are you looking for a hyperlocal way to target new and potential customers for your business? Geofencing is an effective way to reach smartphone users when they’re near your business (or your competitor’s business) through location-based mobile ads. If you’re ready to get started with geofencing for your local business, here are a few tips […]
If you are familiar with any form of digital advertising, you are most likely aware that some of the terms and acronyms can be a bit overwhelming, and display advertising is no exception. Here are some jargon-free definitions of the more common display advertising terms. Display Advertising: A form of digital advertising where your ads […]
One of the fundamental premises of marketing automation is email engagement. And as modern marketers, we are under serious pressure for our emails to perform — they must drive engagement, conversions, and most importantly, revenue. But with the sophistication of the various tools at our fingertips and an overcrowded work desk, it’s easy to overlook the fundamentals of […]
