[alert color=”” icon=”exclamation-circle”] CSM Takeaway: As with any medium, it’s important to understand how people are using video and what they’re looking for. [/alert] As the digital landscape shifts toward video, more content companies are making major investments in the platform in an effort to woo advertisers. But in order to create successful video content, […]
[alert color=”” icon=”exclamation-circle”] CSM Takeaway: Email and social media marketing should be used to complement each other rather than compete with each other. [/alert] Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same […]
[alert color=”” icon=”exclamation-circle”] CSM Takeaway: Even though digital ads are expected to grow over the next 2 years, it’s important to note that advertisers aren’t abandoning traditional media (like TV, radio, etc). It’s mixes of advertising that produce successful campaigns. [/alert] If there was any doubt that the future of local advertising is digital, the […]
You probably already know, or at least have heard, about the growing importance of digital media (such as search, display, and social media). Unfortunately, many people think that investing in online means leaving the tried and true methods of traditional media (like radio, TV, billboards, and print) behind. Using a combination of both digital and […]
Google has quite successfully pivoted toward mobile over the past few years. And while more searches now happen on mobile devices, it has been hotly debated whether search plays as central a role for mobile consumers as it does for desktop users. Earlier this week, Google released survey data that assert search has indeed become […]
Have you ever wondered about the difference between boosting a post on Facebook and running a News Feed ad? Is boosting your post the same as a News Feed ad on Facebook? Is a boosted post part of Facebook advertising? It can be confusing to understand how these types of Facebook ads work, so let […]
It’s easy to fall down the rabbit hole when using social media for your business. It can be a truly counter-productive use of time if you don’t have clear goals in mind. I am not talking about goals as it relates to likes, followers and sales. Likes don’t pay your mortgage! I am talking about […]
Generally speaking web analytics programs such as Google Analytics report lower numbers than ad servers. This discrepancy is caused by several factors: 1 – Visitor browser preferences: Visitors must have JavaScript, images, and cookies enabled in their browsers in order for Google Analytics to report their visit. 2 – Tracking methods: There are two main methods of […]
As reported earlier this month, Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers later this year. With the removal of right-side ads, Google now has the flexibility to give text ads more characters in a way that will […]
Since 2014, small and medium-sized business owners have experienced year-over-year improvement of business results, and they’re increasingly optimistic about the current economic environment. According to a recent survey, 56 percent of local business owners plan to increase their marketing budgets in 2016, with a big focus on digital marketing. Marketing channels that will see the […]
Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? It’s not a one-size-fits-all solution. For example, recent research has shown that teens and millennials are moving away from Facebook and into […]
With Google constantly changing their algorithm, it’s no surprise that there is yet another major adjustment that we need be aware of. Starting immediately, Google will discontinue the sidebar ads within search results, and only 1-4 advertisements will appear above the fold. Google is constantly striving to improve their platform and enhance the way consumers […]
