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Turn Online Prospects to In-Person Visits

It’s no secret that in-store traffic is valuable for most businesses. In fact, while the average website conversion rate is 2.35% across industries, for in-store traffic the average conversion rate […]


Posted: May 17, 2017 | View More »


3 Types of Display Advertising Solutions You Should Be Using

When you think of display advertising, you probably only really think about the banner ads you see when you visit a website. But in reality, display advertising comes in many […]


Posted: May 5, 2017 | View More »


10 Need-to-Know Facts Before Beginning SEO

Search engine optimization continues to be crucial in helping customers find you online. The main purpose of an SEO strategy is to improve your online visibility and make it a proven […]


Posted: March 16, 2017 | View More »


Reach Is the New Black: Advertising’s Mass Reawakening

In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media. The data can locate precise prospects in the moment they’re ready to […]


Posted: March 6, 2017 | View More »


GeoMarketing 101: What Is Geofencing?

Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities — but it’s also complicated, as new capabilities and use cases seem to emerge every day. With […]


Posted: March 6, 2017 | View More »


What Consumers Really Want From Your Video Content

CSM Takeaway: As with any medium, it’s important to understand how people are using video and what they’re looking for. As the digital landscape shifts toward video, more content companies […]


Posted: December 7, 2016 | View More »


Email Marketing in the Age of Social Media

CSM Takeaway: Email and social media marketing should be used to complement each other rather than compete with each other. Social media has firmly cemented its place as a vital marketing […]


Posted: December 7, 2016 | View More »


How Digital and Traditional Media Work Together

You probably already know, or at least have heard, about the growing importance of digital media (such as search, display, and social media). Unfortunately, many people think that investing in […]


Posted: September 20, 2016 | View More »


Search is the Primary & Most Used Mobile Shopping Tool

Google has quite successfully pivoted toward mobile over the past few years. And while more searches now happen on mobile devices, it has been hotly debated whether search plays as […]


Posted: September 15, 2016 | View More »


What’s the Difference Between Facebook News Feed Ads & Boosted Posts?

Have you ever wondered about the difference between boosting a post on Facebook and running a News Feed ad? Is boosting your post the same as a News Feed ad […]


Posted: September 13, 2016 | View More »


Do You Know Your Social Media GOALS?

It’s easy to fall down the rabbit hole when using social media for your business. It can be a truly counter-productive use of time if you don’t have clear goals […]


Posted: September 13, 2016 | View More »


Why does Google Analytics Report Different Values Than Your Ad Server?

Generally speaking web analytics programs such as Google Analytics report lower numbers than ad servers. This discrepancy is caused by several factors: 1 – Visitor browser preferences: Visitors must have JavaScript, […]


Posted: July 14, 2016 | View More »


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