Have you ever wondered about the difference between SEO and PPC and whether or not you actually need them both? Search engine optimization, or SEO, and pay per click, or […]
Do you know what’s scarier than zombies, skeletons, and haunted houses? Not investing your marketing budget in strategies that work to grow your business, or focusing your efforts in the […]
Small Business Saturday, American Express’s program to support local businesses around the holiday season, is November 25 this year. With a little more than a month until the biggest shop […]
The phone is one of the most powerful sales tools at your office. When a customer calls, they’re either ready to buy or are close to making a buying decision, […]
Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the […]
Have you heard of social media influencers? If you follow any celebrities, bloggers, or former reality show contestants on social media platforms like Instagram, you’ve likely come across a few. Social […]
In the world of digital marketing, not all metrics used to measure success are created equal. In a constantly evolving age, the necessity to measure data is a key factor […]
As a business owner, choosing the best marketing strategy to maximize your ROI can be daunting. Thankfully, one of the most effective solutions doesn’t seem to be going away anytime […]
Google can be a great tool to help you connect with your customers. Features like their chat option allow you to chat directly with customers who find your business listing […]
You’ve done it. Your phone is ringing, your inbox is full, and maybe you’re even seeing more new faces in your store. But while traffic is up, business isn’t booming […]
This summer is hot! But is your business? Summer is a great time to reach out to more local prospects, so don’t let your online presence or digital marketing suffer […]
Quality Score is an often-used phrase when it comes to PPC. It sounds important, but is it really? In short, yes – Quality Score is extremely important for your PPC […]
