We’ve seen no shortage of new logo designs in 2020, ranging from the successful to the downright baffling, and it’s likely we’ll be seeing just as many in 2021. After all, being the first thing many people see, a company’s logo is probably the most important aspect of its branding. Here’s some of what you […]
Designers are, by nature, creative problem solvers. Although the COVID-19 pandemic has changed the world and our daily lives in a short amount of time, design has also played a role in helping to tackle these current challenges. The groundswell of collaboration, initiatives and support around the world has been inspiring. Sophie Dennis, a consultant […]
Display ads are one of the most common advertising tools in today’s online world. In fact, you’ve probably already seen a few today as you browsed…but did you notice? Banner blindness is a very real phenomenon—one that you want to avoid with your own display ads. Here are some tips for ads that pack a […]
The rapid growth of technology influences design trends every year. Designers need to be aware of the existing and upcoming design trends, constantly learning, improving and expanding our design tool kit in order to be up to date on the current market. Based on research, experience and observations, below are 8 UI/UX design trends that […]
As you have probably noticed, the past few years in design have been dominated by bold colors, mind-bending gradients, and futuristic compositions. But in 2020, the graphic design world is going to feel a lot more reserved, harmonious, and natural. Well, except for the illustrations, those are going to get a lot more abstract this […]
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing. Each of the two optic nerves, which carry signals from the retina to […]
Did you know that 90% of all the information transmitted to our brains is visual and is processed 60,000 times faster than text? Armed with this knowledge, it’s no wonder brands are scrambling to create the perfect logo to resonate with their customers in an instant. Whether it be trust, playfulness or power, there are […]
Visual hierarchy is the order in which a user processes information on a page. By assigning different visual characteristics to sections of information, a designer can influence what users will perceive as being further up in the hierarchy. Below are ways in which a designer can influence perception: Size: the larger the element, the more attention […]
Last year was all about taking risks in graphic design. With brands like Apple, Google and other tech giants introducing bold and unique designs trends into the mainstream, design for smaller brands is going to need to take it up an extra notch, or three, to be seen and heard in 2019. That means more […]
The most inspirational things are often right in front of us. It might be the typography on a book cover, the colors of your favorite music album, or the opening titles in that movie you saw yesterday. To celebrate all those little moments of inspiration, we have compiled a list of our favorite everyday sources […]
While it may seem to be a recent phenomenon, animated GIFs have actually been around for almost 30 years. GIFs are attracting attention because they are easy to consume and take very little time to enjoy, offer call-to-action capability, and deliver an emotional impact that can connect your business to your audience. Here are four […]
1880 Ottmar Mergenthaler invents the first typesetting machine: the Linotype 1922 The term “Graphic Designer” is used for the first time by W.A Swiggins in an article for the Boston Evening Transcript 1984 Apple releases the first Macintosh computer, featuring bitmap graphics. 1990 Photoshop version on releases and physicist Tim Berners-Lee develops the world wide […]
