Recognized for Total Ad Campaign, Social Media and Physician Referral/Recruitment Campaigns
Central States Media was recently honored by the Healthcare Advertising Awards, receiving 3 Merit Awards for its work with Proctor Hospital and Gailey Eye Clinic. This 30th annual awards event was sponsored by Healthcare Marketing Report.
“It is always an honor to have our team and our work recognized nationally,” said Ann Johnston, President, Central States Media. “However, having clients who allow us to develop compelling and creative advertising campaigns that achieve their marketing objectives is truly rewarding.”
Central States Media was recognized in the Total Ad Campaign with TV category for Peoria-based Proctor Hospitals First Care service line. The multi-channel campaign focused on the promotion of Proctor’s prompt care facilities. Central States Media was also recognized in two additional categories for its work with Gailey Eye Clinic, a multi-location vision care practice in Central Illinois The first category, Social Media, focused developed a Social Media campaign that focused on a extending the Gailey brand to Facebook to allow patients more accessibility to information as well as more ways to interact with Gailey staff. The interactive Facebook page facilitated and increased patient interaction through custom tabs such as Ask Anna, Locations and Testimonials. In the Physician Referral and Recruitment category, Central States Media developed a multi-channel marketing campaign directing prospective physicians to community specific websites, promoting the aesthetics, amenities and lifestyles of the communities in which the practice is located.
Nearly 4,000 entries were received in this year’s competition, making the awards the largest healthcare advertising awards competition; and one of the 10th largest of all advertising awards. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.