Within the next month, Google Chrome will release its 68th version/update. For the first time, Chrome will clearly mark sites that do not have SSL certificates as “Not Secure” in the address bar. We first addressed this change last September, and now have an official timeline for when these changes will roll out.
Secure connections (SSLs) are widely considered a necessary measure to decrease the risk of users being vulnerable to content injection. Data is kept secure from third parties, and users can be more confident that they are communicating with the correct website.
Previously, a small exclamation point in a circle was included on those sites. With the new update, the actual words “Not Secure” will appear next to the web address. This example from Google shows the difference that will be seen once Chrome updates. 
Additionally, Google has also announced that an even more obvious alert will be rolled out “eventually.” An example of this eventual update is below:
Waiting until the last minute to update your site is a recipe for disaster, especially since this change will be happening soon. For this reason, we strongly recommend adding an SSL certificate to your website, if you do not currently have one. For more information and to discuss next steps, please contact us at 309-693-2345 or reaching out to your Central States Marketing Project Managers.
