Brand safety has always been a concern in digital marketing, and businesses are more aware than ever about ensuring their ads are served beside appropriate content and being seen by actual people – not bots. We utilize several tools to ensure that your ads are placed alongside quality content and seen by humans. Protect your […]
These days, native advertising is everywhere – and you may not even know it! So what exactly is native? It’s paid content – articles, images, infographics, etc – that align with the tone and style of the publication or site its posted on. Essentially, it blends in with the organic content around it. 81% of […]
Lots of things can happen in one minute. Your heart will beat 60 – 100 times. Your eyes will blink 15 – 20 times. 210 million emails will be sent. 510,000 comments will be posted on Facebook. In the last year, the time consumers have spent online has only increased. Online content consumption nearly doubled […]
By now, you’ve likely heard at least rumblings about updates to Google Cookies, and probably heard about Facebook updates on iOS, as well. While these two sets of updates aren’t related, they are rolling out at around the same time. So just what are these changes, and what do they mean? Last year, Google […]
Millennials make up 22% of the U.S. population. That makes them the largest generation in the country’s history. Now that millennials are between the ages of 22 and 36, it’s essential to understand their spending habits. 60% of millennials stay loyal to the brands they love. By focusing on the millennial age group, you can […]
Last year marked an inflection point for video viewership. More than ever, people around the world relied on streaming platforms as their primary way to watch video. While we may be eager to put much of 2020 in the rear view, some trends – like video viewership – are here to stay. Here are a […]
We’ve seen no shortage of new logo designs in 2020, ranging from the successful to the downright baffling, and it’s likely we’ll be seeing just as many in 2021. After all, being the first thing many people see, a company’s logo is probably the most important aspect of its branding. Here’s some of what you […]
As the coronavirus swept the globe, brands and companies changed how they interacted with customers due to social distancing and stay-at-home orders. Consumer buying patterns also shifted with fluctuations in the stock market, skyrocketing unemployment and supply chain issues. While many brands made short-term changes during the initial crisis, companies must now look longer term […]
Geofencing is one of the most hyperlocal targeting strategies you can use to reach your audience. Each mobile device uses GPS, Wi-Fi and radio frequency (RFID) to give off its location, allowing you to reach consumers in a specific concentrated area. Within the broader geofence umbrella, there are 3 unique ways that you can target […]
You may not be rocking around the Christmas tree or seeing Mommy kissing Santa Claus this year, but the holiday season is right around the corner. Amid a pandemic and economic downturn, this year’s festivities are likely to look much different than usual. Consumer behavior has changed this year, and the continued presence of the […]
Designers are, by nature, creative problem solvers. Although the COVID-19 pandemic has changed the world and our daily lives in a short amount of time, design has also played a role in helping to tackle these current challenges. The groundswell of collaboration, initiatives and support around the world has been inspiring. Sophie Dennis, a consultant […]
The phone is one of the most powerful sales tools at your office. When a potential customer calls, they’re either ready to buy or schedule, or are close to making a decision. It’s important to make sure your staff is prepared to set the appointment on every single call so no opportunities are slipping through […]
