We may be living in a digital world, but traditional media (radio, TV, outdoor, etc) still has a firm foothold in the media landscape! When you place traditional media, and what mediums you use, are both important factors to the success of your campaign. With summer right around the corner, let’s take a look at […]
User Experience (UX) is a design process with the goal of providing a great experience to users. In many ways, this dynamic approach is a balancing act, but the goal is to focus on the consumer. Here’s just a few of the ways UX is expected to grow in the future: Data Visualization This approach […]
The line between online and offline shopping is becoming increasingly blurred. 73% of customers now describe themselves as ‘channel agnostic’, meaning that the formats you place ads on matter less than the journey the customer goes on. In order to do this, it means focusing less on the platform or tactic your ads are delivered […]
When it comes to social media marketing, odds are that you think of Facebook, Twitter, or Instagram. But LinkedIn shouldn’t be overlooked – it has a number of targeting capabilities that can be utilized to ensure your ads reach the right audience and is a great way to improve brand awareness, build your network, and […]
Preferences for designing logos always change, and there is no formula to decide which logo style will be adopted and which will be overlooked. Creating a unique and custom design that is eligible for trademark is crucial for any business. Here’s a few predictions for Logo Design Trends in the upcoming year: #1 Simple Shapes Simple shapes […]
It’s 2022! Or is that 2020, too? While we might be feeling a bit of déjà vu, the world has changed significantly in the last two years. From a business and marketing standpoint, this means more flexibility and adjusting the approach. The last two years have reinforced what we already know – brands must communicate […]
When you hear ‘social media’, most people automatically think of Facebook or Instagram. However, those might not always align with your campaign goals or target audience. There are multiple other platforms that offer options to successfully reach your target mix, informing them of your products or services, and turning them into high quality conversions. Let’s […]
As you work on planning for 2022, you might be wondering what other businesses are preparing for and what trends are expected in the coming year. So, what’s in the forecast? While the last 18 months have taught us all that flexibility is key, here’s a look at what is expected in 2022: 57% of business […]
Over 1,000 marketers were surveyed to illuminate the most effective ways to boose traffic, get leads, and attract new customers in 2021. Here are some of the top trends impacting your brand: the race to roi | As businesses struggle to recoup lost sales in the wake of the pandemic, marketers turn to social to […]
Hey marketing team, here’s your two-minute warning! If you’re like most of us, you’re barreling into the end of the year, budgets ablazing, hell bent on reaching your financial goals by the end of the fiscal year. It’s an intense time, you’re tweaking campaigns, optimizing performance, maybe even throwing a few Hail Marys. It’s easy […]
So you just started a new digital ad campaign – paid search, display, or video – and you’re understandably excited! But then you notice that you’re not seeing your ad. Is something wrong with your campaign? Probably not. It’s not unusual to not see your own ad, for a number of reasons. Let’s take a […]
Brand safety has always been a concern in digital marketing, and businesses are more aware than ever about ensuring their ads are served beside appropriate content and being seen by actual people – not bots. We utilize several tools to ensure that your ads are placed alongside quality content and seen by humans. Implement preemptive […]
