In the last several years, there’s been an increase in scams claiming issues with your digital ads or business listings. As technology has gotten more sophisticated, so have the techniques these callers use. So how can you know if there is a legitimate concern? There are a few instances in which Google may call you, […]
A few years ago, Google started rolling out Local Service Ads (LSAs) to help attract customers to service-based businesses. While the scope of these ads has grown since then, they are still limited to select industries such as home service (electrician, fencing, flooring, HVAC, etc.), lawyers, junk removal, pest control, pet rescue/adoption/boarding/grooming, etc. View Full […]
A recent national survey of media buyers and ad agencies shows trends toward what type of media businesses are currently drawn to, which tactics are seeing growth and which are remaining stagnant or decreasing. Purchasing radio, social media, and events/sponsorships. Shown an increased interest in streaming/online video and social media. Plans to increase their budget. […]
Generational Marketing is a hot topic, but what exactly does it mean? In order to explore that, we first need to take a step back and look at what ages make up each generation, and a little bit about each generational profile: Baby Boomers (Ages 58 – 76) Baby boomers were born between 1946 – […]
We may be living in a digital world, but traditional media (radio, TV, outdoor, etc) still has a firm foothold in the media landscape! When you place traditional media, and what mediums you use, are both important factors to the success of your campaign. With summer right around the corner, let’s take a look at […]
User Experience (UX) is a design process with the goal of providing a great experience to users. In many ways, this dynamic approach is a balancing act, but the goal is to focus on the consumer. Here’s just a few of the ways UX is expected to grow in the future: Data Visualization This approach […]
The line between online and offline shopping is becoming increasingly blurred. 73% of customers now describe themselves as ‘channel agnostic’, meaning that the formats you place ads on matter less than the journey the customer goes on. In order to do this, it means focusing less on the platform or tactic your ads are delivered […]
When it comes to social media marketing, odds are that you think of Facebook, Twitter, or Instagram. But LinkedIn shouldn’t be overlooked – it has a number of targeting capabilities that can be utilized to ensure your ads reach the right audience and is a great way to improve brand awareness, build your network, and […]
Preferences for designing logos always change, and there is no formula to decide which logo style will be adopted and which will be overlooked. Creating a unique and custom design that is eligible for trademark is crucial for any business. Here’s a few predictions for Logo Design Trends in the upcoming year: #1 Simple Shapes Simple shapes […]
It’s 2022! Or is that 2020, too? While we might be feeling a bit of déjà vu, the world has changed significantly in the last two years. From a business and marketing standpoint, this means more flexibility and adjusting the approach. The last two years have reinforced what we already know – brands must communicate […]
When you hear ‘social media’, most people automatically think of Facebook or Instagram. However, those might not always align with your campaign goals or target audience. There are multiple other platforms that offer options to successfully reach your target mix, informing them of your products or services, and turning them into high quality conversions. Let’s […]
As you work on planning for 2022, you might be wondering what other businesses are preparing for and what trends are expected in the coming year. So, what’s in the forecast? While the last 18 months have taught us all that flexibility is key, here’s a look at what is expected in 2022: 57% of business […]
