Geofencing is one of the most hyperlocal targeting strategies you can use to reach your audience. Each mobile device uses GPS, Wi-Fi and radio frequency (RFID) to give off its location, allowing you to reach consumers in a specific concentrated area. Within the broader geofence umbrella, there are 3 unique ways that you can target […]
You may not be rocking around the Christmas tree or seeing Mommy kissing Santa Claus this year, but the holiday season is right around the corner. Amid a pandemic and economic downturn, this year’s festivities are likely to look much different than usual. Consumer behavior has changed this year, and the continued presence of the […]
Designers are, by nature, creative problem solvers. Although the COVID-19 pandemic has changed the world and our daily lives in a short amount of time, design has also played a role in helping to tackle these current challenges. The groundswell of collaboration, initiatives and support around the world has been inspiring. Sophie Dennis, a consultant […]
The phone is one of the most powerful sales tools at your office. When a potential customer calls, they’re either ready to buy or schedule, or are close to making a decision. It’s important to make sure your staff is prepared to set the appointment on every single call so no opportunities are slipping through […]
Digital marketing has changed immensely in the past decade, and even more so within the last few years. There have been new tactics introduced, changes to Google’s search algorithm, and countless other changes. Consumer habits have changed, too – they’re pickier in terms of what they spend their time reading or viewing. Despite the ever-changing […]
Years ago, Jeff Bezos famously said: “I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that […]
By now, it’s very clear that we are living in a unique time, full of new challenges and opportunities. It can be a challenge to stay positive, what with the never-ending news cycle and stressful stories. There are still many restrictions, some business have suffered losses or had to downsize. But reviewing all the bad […]
Display ads are one of the most common advertising tools in today’s online world. In fact, you’ve probably already seen a few today as you browsed…but did you notice? Banner blindness is a very real phenomenon—one that you want to avoid with your own display ads. Here are some tips for ads that pack a […]
Congratulations, you survived the first half of 2020! Traditionally, we save the accolades on a job well done for year-end — but right now, we are all feeling the need to check in and pat each other on the back a little more frequently. The year 2020 has definitely been challenging for all of us. […]
The world has been a different place these last few months, with consumer behavior adapting and shifting to a ‘new normal.’ What exactly that ‘new normal’ will look like is still debated, and constantly evolving. Here are just a few ways that consumer behavior has changed – and which changes may stick. Contactless Payments Consumers […]
Google recently announced that they will be implementing an Advertiser Identity Verification process for all US advertisers, rolling out over the next two years. The Google verification process is part of Google’s commitment to provide users transparency and helps to increase trust while allowing users to make informed decisions about the ads they see online. […]
The title of this article is a little daunting on its own because the fact is, there is no clear answer. The answer varies from industry to industry and person to person. There are some businesses that are considered “essential” and continued as they always have. Then there are non-essential businesses that have found themselves […]
