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news & awards

Marketing and technology are always changing. We’re here to help you stay up to date with the latest industry news and emerging trends, so you can plan for the both now and the future.

3 Trends Driving This Year’s Holiday Season

The holiday season is one of the most important – and most competitive – times of year for many companies. And thanks to a shorter shopping window after Thanksgiving, the pressure may feel even greater. The silver lining? Overall retail spending is higher than ever, in both brick-and-mortar stores as well as e-commerce. With so […]

Posted: December 6, 2019 | View More »


US Connected TV Ad Spending in 2020 and Beyond

Connected TV (CTV) advertising is a rapidly growing portion of digital advertising, and it’s a competitive player in the ad space. Between 2019 and 2023, US advertisers are expected to more than double their spending on CTV. It’s projected that by 2020, CTV will account for nearly 4% of total media ad spend, and 6.3% […]

Posted: December 6, 2019 | View More »


Email Marketing – Still a Leading Touchpoint

Email may be the most traditional of digital marketing tactics, and it’s still going strong due to mass consumer usage, flexibility and utility. With many users accessing email from their smartphones, it’s now both a desktop and mobile marketing channel. Advances in marketing technology adoption have made email more sophisticated, and it’s often a central […]

Posted: November 13, 2019 | View More »


Cross-Channel Marketing and Data Attribution

As consumers interact with your brand across a growing number of screens and channels, it becomes increasingly difficult to know which parts of your marketing strategy are working. Did you know that only 17% of advertisers say they are looking at the performance of all their digital channels together? There are many reasons why a […]

Posted: October 7, 2019 | View More »


Facebook Advertising in 2020 And Beyond

Facebook offers substantial reach, defined targeting, and engagement opportunities. That combination makes it a powerful tool to reach your audience. However, as with other mediums, there may be changes to how consumers feel about Facebook, so it’s important to keep an eye on what may or may not change in the future. The fact is, […]

Posted: September 9, 2019 | View More »


Gen X’s Attitudes Towards Advertising and Digital Device Usage

There’s a lot of focus on both the older audience – Baby Boomers – and the younger audience – Millennials and Gen Z. But what about those in the middle? Generation X (Gen X) is the group born between 1965-1980 (between Boomers and Millennials). It’s easy to reach them, but they can be picky about […]

Posted: September 9, 2019 | View More »


The Right Measurement is Key to Achieving Business Outcomes

Years ago, businesses thought ahead to organize their brand around the customer. But what does that look like? If you can’t measure it, it’s hard to justify it – or do it. Today, the reality is that most businesses have the customer at the center of everything they do. But measuring it can still be […]

Posted: September 9, 2019 | View More »


Facebook Ads: How Engagement Differs

Social media ads aren’t going anywhere; it’s a scalable way to reach a targeted audience, and users are spending more and more time on social apps. When it comes to Facebook ads, determining your objectives up front can help make your campaign a success. There are objectives for virtually any goal, and Facebook breaks those […]

Posted: August 7, 2019 | View More »


Podcasts – Who’s Tuning In?

The media landscape is constantly evolving with new technologies and ways to consume information. One of the more recent additions to the audio space is podcasts. With a huge number of podcasts covering every imaginable subject and interest, recent research shows that 51% of Americans have listened to a podcast, with 32% having listened in […]

Posted: July 8, 2019 | View More »


Central States Media Receives 10 Awards

Central States Media was recently recognized for its work with several partners receiving a total of 7 national and 3 local awards. On April 1, 2019, Higher Education Marketing Report recognized the work of CSM and 3 of its partners as winners in the 34th Annual Educational Advertising Awards.  Midstate College, Methodist College UnityPoint Health […]

Posted: June 11, 2019 | View More »


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