Did you know that up to 85% of visitors leave a website due to a poor design?Your website should be a virtual front door to your business or organization. It should enable visitors to access the information they want as quickly and easily as possible. 83% of visitors will leave a site if it takes […]
Did you know that on average, 28% of email addresses become unreachable within a year? Email marketing can be a great way for your business to communicate news and information or drive calls-to-action, but your emails have to reach a reader’s inbox first. Cleaning up your email address list is a key part of email […]
The marketer’s conventional wisdom seems to suggest that you should redesign your site every 2 or 3 years to keep your business fresh. Unless your business is having challenges generating new business or supporting your current customers through your current site, you may consider holding off. Rather than focus on time between designs, it’s important to look at the contribution your website is or is not making to your business.
There are blogs about it. Mile-long comment threads on Facebook. And even press releases dedicated to announcing it. We’re talking about the swag. It won’t be the sole thing you’re focused on as you plan a race, but it certainly contributes to a lot of participant buzz. Fun and light-hearted, participants received an official race […]
Promoting your business on mobile is essential in local marketing today now that 65% of Americans now own smartphones – and it’s the primary way many of them access the Internet. Of the many ways to do this, perhaps the most effective method is in-app advertising, which allows you to show display ads to consumers in real time while they are using mobile apps – like entertainment, news, radio, weather, and more.
Google announced that it will place more weight on how mobile-friendly a website is when users search from a mobile device starting April 21st. That’s just around the corner! The company says this will affect mobile searches in all countries, and will have a “significant impact” on search results.
Facebook now has 2 million advertisers, a milestone CEO Mark Zuckerberg announced in a video post on the social network. Zuckerberg and COO Sheryl Sandberg thanked small-and-medium-sized businesses (SMBs) and entrepreneurs for jumping on board with the platform, helping it attract 500,000 new advertisers in the last year.
In the past, you may have received visits to your non-mobile website from consumers who were using Google to search for your products or services on their mobile devices. But now, not having a mobile website can drastically affect how many people visit it from the search results, for a variety of reasons.
Central States Media was honored with 7 American Advertising Awards. Central States Media received Gold Awards for its work on the Running Central Grand Opening campaign, ShaZam Racing’s website design, ShaZam Racing’s mobile website design, and for the on-going Walters Brothers Harley Davidson email campaign. Silver Awards were presented to CSM for their work on Illinois CancerCare Foundation’s “The Power of Hope” Direct Mail campaign, Running Central’s Event Calendar mobile app, and for the rebranding of the Peoria Symphony Orchestra.
Melissa Diggle recently joined the team at Central States Media as a Marketing Project Coordinator. In her role, Diggle will assist the CSM team with planning, development & coordination of all marketing activities along with assisting in media buying. She will also oversee CSM’s social media presence.
For today’s local businesses, having a robust online presence has become a necessity. But is your business up to speed on the demands for mobile marketing as well? Here are five mind-blowing stats about mobile every local business needs to know.
Becca Iddings recently joined the team at Central States Media as a Graphic Designer. With a degree in Visual Communications Design from Purdue University in Lafayette, IN, she is a talented graphic designer who is adept at creatively expressing the client’s goals while offering fresh design solutions. Becca will work on in-house and client projects to deliver exceedingly effective marketing solutions in a creative manner.