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11 Simple Ways to Enhance Your Social Media Images

Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing. Each of the two optic nerves, which carry signals from the retina to […]


Posted: October 27, 2019 | View More »


Cross-Channel Marketing and Data Attribution

As consumers interact with your brand across a growing number of screens and channels, it becomes increasingly difficult to know which parts of your marketing strategy are working. Did you know that only 17% of advertisers say they are looking at the performance of all their digital channels together? There are many reasons why a […]


Posted: October 7, 2019 | View More »


Facebook Advertising in 2020 And Beyond

Facebook offers substantial reach, defined targeting, and engagement opportunities. That combination makes it a powerful tool to reach your audience. However, as with other mediums, there may be changes to how consumers feel about Facebook, so it’s important to keep an eye on what may or may not change in the future. The fact is, […]


Posted: September 9, 2019 | View More »


Gen X’s Attitudes Towards Advertising and Digital Device Usage

There’s a lot of focus on both the older audience – Baby Boomers – and the younger audience – Millennials and Gen Z. But what about those in the middle? Generation X (Gen X) is the group born between 1965-1980 (between Boomers and Millennials). It’s easy to reach them, but they can be picky about […]


Posted: September 9, 2019 | View More »


The Right Measurement is Key to Achieving Business Outcomes

Years ago, businesses thought ahead to organize their brand around the customer. But what does that look like? If you can’t measure it, it’s hard to justify it – or do it. Today, the reality is that most businesses have the customer at the center of everything they do. But measuring it can still be […]


Posted: September 9, 2019 | View More »


Logos and Marketing

Did you know that 90% of all the information transmitted to our brains is visual and is processed 60,000 times faster than text? Armed with this knowledge, it’s no wonder brands are scrambling to create the perfect logo to resonate with their customers in an instant. Whether it be trust, playfulness or power, there are […]


Posted: August 14, 2019 | View More »


Facebook Ads: How Engagement Differs

Social media ads aren’t going anywhere; it’s a scalable way to reach a targeted audience, and users are spending more and more time on social apps. When it comes to Facebook ads, determining your objectives up front can help make your campaign a success. There are objectives for virtually any goal, and Facebook breaks those […]


Posted: August 7, 2019 | View More »


Podcasts – Who's Tuning In?

The media landscape is constantly evolving with new technologies and ways to consume information. One of the more recent additions to the audio space is podcasts. With a huge number of podcasts covering every imaginable subject and interest, recent research shows that 51% of Americans have listened to a podcast, with 32% having listened in […]


Posted: July 8, 2019 | View More »


Central States Media Receives 10 Awards

Central States Media was recently recognized for its work with several partners receiving a total of 7 national and 3 local awards. On April 1, 2019, Higher Education Marketing Report recognized the work of CSM and 3 of its partners as winners in the 34th Annual Educational Advertising Awards.  Midstate College, Methodist College UnityPoint Health […]


Posted: June 11, 2019 | View More »


Best Practices for Facebook Ads

Have you ever been scrolling through your Facebook timeline and come across posts for pages you don’t follow? How many times have you seen a Facebook post with the word “sponsored” under the page name? These are all Facebook Ads. While one may think advertising on Facebook is easy (and Facebook does make it a […]


Posted: June 11, 2019 | View More »


What Makes A Great Landing Page?

Your landing page is the page a visitor arrives at on your website after clicking your ad, whether that’s a paid search ad, display ad, Facebook ad, etc. Specific landing pages tailored to different services or products help provide a quality experience for visitors. But what makes a great landing page? How can you make […]


Posted: June 11, 2019 | View More »


What is Visual Hierarchy?

Visual hierarchy is the order in which a user processes information on a page. By assigning different visual characteristics to sections of information, a designer can influence what users will perceive as being further up in the hierarchy. Below are ways in which a designer can influence perception: Size: the larger the element, the more attention […]


Posted: May 14, 2019 | View More »


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