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Turn Online Prospects to In-Person Visits

It’s no secret that in-store traffic is valuable for most businesses. In fact, while the average website conversion rate is 2.35% across industries, for in-store traffic the average conversion rate is 33%. That is to say – if you can move that website visitor to knock on your door, there is roughly a 1 in […]

Posted: May 17, 2017 | View More »

3 Types of Display Advertising Solutions You Should Be Using

When you think of display advertising, you probably only really think about the banner ads you see when you visit a website. But in reality, display advertising comes in many different formats and places online. And, it can really boost your existing marketing efforts by raising awareness for your business in your local area, driving […]

Posted: May 5, 2017 | View More »

10 Need-to-Know Facts Before Beginning SEO

Search engine optimization continues to be crucial in helping customers find you online. The main purpose of an SEO strategy is to improve your online visibility and make it a proven method for boosting revenue while building a solid foundation for all marketing efforts going forward. However, where do you start? Here are 10 need-to-know facts […]

Posted: March 16, 2017 | View More »

Reach Is the New Black: Advertising’s Mass Reawakening

In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media. The data can locate precise prospects in the moment they’re ready to buy, the thinking goes, which makes advertising broadly across media a waste of time and money. Last year, two news events spat in the face […]

Posted: March 6, 2017 | View More »

GeoMarketing 101: What Is Geofencing?

Location data, geo-targeting, geofilters. Location-based technology is opening up a world of possibilities — but it’s also complicated, as new capabilities and use cases seem to emerge every day. With the goal of breaking down some of the most important “geo” concepts to provide a better understanding of the basics — and a jumping off […]

Posted: March 6, 2017 | View More »

CSM Receives 3 American Advertising Awards

Central States Media (CSM) recently received 3 American Advertising Awards (ADDY’s) for its work with a number of partners.  Gold Awards were presented to CSM for the design and development of the Great Lakes Boat Building School website, www.glbbs.org, and the design, development and deployment of the “12 Days of Christmas” email campaign for Senara […]

Posted: February 24, 2017 | View More »

What Consumers Really Want From Your Video Content

[alert color=”” icon=”exclamation-circle”] CSM Takeaway: As with any medium, it’s important to understand how people are using video and what they’re looking for. [/alert] As the digital landscape shifts toward video, more content companies are making major investments in the platform in an effort to woo advertisers. But in order to create successful video content, […]

Posted: December 7, 2016 | View More »

Email Marketing in the Age of Social Media

[alert color=”” icon=”exclamation-circle”] CSM Takeaway: Email and social media marketing should be used to complement each other rather than compete with each other. [/alert] Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same […]

Posted: December 7, 2016 | View More »

Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018

[alert color=”” icon=”exclamation-circle”] CSM Takeaway: Even though digital ads are expected to grow over the next 2 years, it’s important to note that advertisers aren’t abandoning traditional media (like TV, radio, etc). It’s mixes of advertising that produce successful campaigns. [/alert] If there was any doubt that the future of local advertising is digital, the […]

Posted: December 7, 2016 | View More »

How Digital and Traditional Media Work Together

You probably already know, or at least have heard, about the growing importance of digital media (such as search, display, and social media). Unfortunately, many people think that investing in online means leaving the tried and true methods of traditional media (like radio, TV, billboards, and print) behind. Using a combination of both digital and […]

Posted: September 20, 2016 | View More »

Search is the Primary & Most Used Mobile Shopping Tool

Google has quite successfully pivoted toward mobile over the past few years. And while more searches now happen on mobile devices, it has been hotly debated whether search plays as central a role for mobile consumers as it does for desktop users. Earlier this week, Google released survey data that assert search has indeed become […]

Posted: September 15, 2016 | View More »

What’s the Difference Between Facebook News Feed Ads & Boosted Posts?

Have you ever wondered about the difference between boosting a post on Facebook and running a News Feed ad? Is boosting your post the same as a News Feed ad on Facebook? Is a boosted post part of Facebook advertising? It can be confusing to understand how these types of Facebook ads work, so let […]

Posted: September 13, 2016 | View More »

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