We are all aware that the most dominant search engine out there today is Google. But what would you say is the second largest? Yahoo? Bing? Would you be surprised if I told you YouTube?
Most of you are probably not surprised but for those of you this is news to, also note that YouTube is owned by Google.
Video content has repeatedly proven to be one of the best ways to boost search engine rankings. Adding video requires implementing a common-sense approach that produces relevant content.
When creating content, think like a user. What do you find interesting and useful? When creating metadata, think like a search engine. What do consumers search for when they search for products or services like yours?
What are the most important steps to take to optimize your video content for search engines? Here are some tips to go by.
As video and content marketing become even more prevalent it is crucial for businesses to clearly describe their websites content. Consumers need to easily sort through the abundance of online information.