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Podcasts – Who’s Tuning In?

The media landscape is constantly evolving with new technologies and ways to consume information. One of the more recent additions to the audio space is podcasts. With a huge number of podcasts covering every imaginable subject and interest, recent research shows that 51% of Americans have listened to a podcast, with 32% having listened in the last month and 22% in the last week. While this remains a significantly smaller slice of the audio pie than AM/FM radio, listenership is growing.

A 2019 Nielsen report shows among Adults 18 and older, the average age of those who’ve listened to a podcast in the past month is 39, and they live in a household with an average of three people with a combined income of $96,500. That casts a considerably different image of podcast listeners than the single Millennial that many have pictured when considering their audience.

However, Nielsen confirms a gender split remains. Its tally shows among those who’ve listened to a podcast in the past 30 days, 57% are male compared to 43% female. Most of the audience also remains overwhelmingly white, accounting for two-thirds of monthly podcast listeners.

Podcasting has experienced significant growth in the last few years and shows no sign of slowing down. AM/FM radio remains the largest piece of the audio media pie, but with more people listening to podcasts, they’ve become an additional piece of the media landscape.

 

Sources
Insider Radio
Podcast Insights
Nielsen

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