- Fresh Look, New Name
In the life of every legacy brand, including our own, there comes a day when a tired graphic identity needs a reboot. After 22 years, Central States Media is rebranding as Central States Marketing and we’re excited to finally unveil our new look to the people that matter most—our clients!
- Local Service Ads — What Are They?
A few years ago, Google started rolling out Local Service Ads (LSAs) to help attract customers to service-based businesses. While the scope of these ads has grown since then, they are still limited to select industries such as home service (electrician, fencing, flooring, HVAC, etc.), lawyers, junk removal, pest control, pet rescue/adoption/boarding/grooming, etc.
- Survey Says…
A recent national survey of media buyers and ad agencies shows trends toward what type of media businesses are currently drawn to, which tactics are seeing growth and which are remaining stagnant or decreasing.