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We’re committed to life-long learning and sharing what we’ve discovered on our journey. We also know there is strength in building relationships within our industry, our community and our world.

Newsletters

  • Fresh Look, New Name
    In the life of every legacy brand, including our own, there comes a day when a tired graphic identity needs a reboot. After 22 years, Central States Media is rebranding as Central States Marketing and we’re excited to finally unveil our new look to the people that matter most—our clients!
  • Local Service Ads — What Are They?
    A few years ago, Google started rolling out Local Service Ads (LSAs) to help attract customers to service-based businesses. While the scope of these ads has grown since then, they are still limited to select industries such as home service (electrician, fencing, flooring, HVAC, etc.), lawyers, junk removal, pest control, pet rescue/adoption/boarding/grooming, etc.
  • Survey Says…
    A recent national survey of media buyers and ad agencies shows trends toward what type of media businesses are currently drawn to, which tactics are seeing growth and which are remaining stagnant or decreasing.

The Central Scope

  • Top Graphic Design Trends
    The importance of graphic design cannot be overemphasized. It adds to identity as well as extends beyond the appearance of a brand. Here are a few trends from 2022 that are expected to continue into future year.
  • 2022 Logo Design Trends Predictions
    Preferences for designing logos always change, and there is no formula to decide which logo style will be adopted and which will be overlooked. Creating a unique and custom design that is eligible for trademark is crucial for any business. Here’s a few predictions for Logo Design Trends in the upcoming year:
  • 10 Unmissable Logo Design Trends for 2021
    We’ve seen no shortage of new logo designs in 2020, ranging from the successful to the downright baffling, and it’s likely we’ll be seeing just as many in 2021. After all, being the first thing many people see, a company’s logo is probably the most important aspect of its branding.

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