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Resources

We’re committed to life-long learning and sharing what we’ve discovered on our journey. We also know there is strength in building relationships within our industry, our community and our world.

Newsletters

  • Survey Says…
    A recent national survey of media buyers and ad agencies shows trends toward what type of media businesses are currently drawn to, which tactics are seeing growth and which are […]
  • Talkin’ ‘Bout My Generation
    Generational Marketing is a hot topic, but what exactly does it mean? In order to explore that, we first need to take a step back and look at what ages […]
  • Traditional Media Sizzles or Fizzles in Summer
    We may be living in a digital world, but traditional media (radio, TV, outdoor, etc) still has a firm foothold in the media landscape! When you place traditional media, and […]

The Central Scope

  • 2022 Logo Design Trends Predictions
    Preferences for designing logos always change, and there is no formula to decide which logo style will be adopted and which will be overlooked. Creating a unique and custom design […]
  • 10 Unmissable Logo Design Trends for 2021
    We’ve seen no shortage of new logo designs in 2020, ranging from the successful to the downright baffling, and it’s likely we’ll be seeing just as many in 2021. After […]
  • The Value of Design During a Crisis
    Designers are, by nature, creative problem solvers. Although the COVID-19 pandemic has changed the world and our daily lives in a short amount of time, design has also played a […]

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