Whether you’re building a website from scratch or looking to add a fresh coat of paint, we’re dedicated to helping you identify and reach your website goals. A functional, intuitive, and aesthetically pleasing website makes all the difference to your visitors. With no design restraints your ideal website is achievable. The Central States Media team follows industry best practice every step of the way. We create websites that use search engine friendly architecture paired with a custom design that will convert website visitors into new customers. All websites are coded in house, we do not outsource any design or development. We also do not use templates to ensure maximum performance and a website that is uniquely your own.
Our team is experienced in crafting strategic Digital Media plans by incorporating research, strategy, implementation and measurement. From display and search marketing ads, to Facebook and email campaigns, Central States Media creates strong call to actions that can be tracked. Each message dispersed to your targeted audience is carefully monitored and evaluated. We recognize the power of social media and online marketing as driving forces. They open a virtual door to your business. The advanced targeting and geo specific reach of online content allows you to reach your audience: coast to coast and country to country. Taking full advantage of the digital marketing opportunities available is key to your future success. You need to be found online.
Whether you’re a locally owned boutique looking to explore radio, a national franchise researching network and cable television placement, or a regional company looking for Super Bowl exposure, media research and placement is an integral part of a successful marketing campaign. Beginning with identifying objectives, audience analysis, and market research, we help you find the traditional electronic medium that best reaches your desired demographics and psychographics. Once a targeted audience is established, effective messaging must be created. Understanding how and why your customers utilize your services allows you to tailor your messaging to the appeal. Timing and relevancy is key to success. One must also constantly evaluate campaign performance. Measuring ROI helps guide and direct future marketing strategies.
Your visual branding efforts should be looked as an investment, not an expense. It helps with your brand’s long term success and overall marketing initiatives. Successful branding does not happen overnight, it is rather a long-term investment, that is measured in regards of its long-term impact. Visual identity plays a significant role in the way an organization presents itself to both employees and clients. The brand always dictates the look & tone of the future marketing.
As the media world evolves, so does the increased competition to get your company visible in that world. Press releases have become a vital tool and more important than ever in successfully promoting your company. Press releases have changed a lot over the years and Central States Media can help you harness the power of a press release effectively. From development to deployment and reporting, we can help promote your news to the appropriate outlets.
With all that goes on in your day to day business, it can be difficult to manage the intricate finer points and logistics of an event. From staff coordination, invitations, layout, catering, décor, on-site execution and press management, Central States Media can coordinate every aspect. Our team has vast experience in all areas of event planning and marketing allowing you to focus on big picture ideas and connect to customers. We take an integrated approach to event coordination incorporating more than just day-of activities. Planning, execution, and follow-up are all important to creating a personal experience for each person in attendance. Whether you’re planning an intimate gathering of 10 clients or hosting a large event for 500, Central States Media will help you stay organized and accomplish your program goals.
