This category continues to grow in its influence on your company’s success and is an increasingly sophisticated process. In addition to traditional media buying (print, radio, TV, outdoor), our team is highly-experienced in developing, implementing and refining digital media strategies, as well as staying ahead of the curve for emerging opportunities such as OTT, Addressable Geofencing and Video placement across streaming devises.
While some agencies are well-versed in either traditional or digital media, we incorporate both in a way that support each other for optimum results. Utilizing Nielsen research and local data driven metrics for each market nationwide, we craft an integrated media strategy that incorporates the right tactics for your specific needs and target audience.
Our proprietary marketing technology optimizes digital campaigns to achieve results while measuring best performing keywords and publishers. As a part of our quality assurance, ads are placed across the top platforms, including ComScore’s Top 100 Properties. ComScore is a neutral, trusted media measurement and analytics company. CSM is a Premier Google Partner and Bing Ads Elite SMB Partner.
Some people believe that traditional advertising isn’t relevant anymore. And while it’s true that digital marketing has disrupted earlier methods of advertising, both are still an important part of a comprehensive plan. Beginning with identifying objectives, audience analysis, and market research, we help you find the traditional electronic medium that best reaches your desired demographics and psychographics. Once a targeted audience is established, effective messaging must be created.
In addition to creating powerful print ads, radio spots and TV commercials, we also rely on research to inform our strategic media plans. Traditional media elevates the effectiveness of digital tactics, while digital advertising reinforces messages delivered through traditional means.
You need to be found online. Our team is experienced in crafting strategic digital media plans by incorporating research, strategy, implementation, and measurement. From display and search marketing ads, to Facebook and email campaigns, Central States Media creates strong call to actions that can be tracked. Each message dispersed to your targeted audience is carefully monitored and evaluated. The advanced targeting and geo specific reach of online content allows you to reach your audience: coast to coast and country to country.
Taking full advantage of the digital marketing opportunities available is key to your future success. While we believe it is our people that make the difference, our technology is just as robust. The optimization offered by our technology automatically adjusts your digital campaigns daily to drive traffic towards the best publishers and audience, eliminating any low performance.