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Nice to See Everyone and Meet the Coloplast Marketing Team

Thank you to you for being a part of planning with CSM and Coloplast. We enjoyed presenting how we integrate digital tactics into strategic marketing plans, while highlighting the strengths of each medium. We discussed best practices for the use of digital technology from branding and product launch to reaching specific channels whether it is cultural diversity or physician/patient facing goals.  We wanted to highlight the importance of creative messaging and targetability by geography, demographic, and internal data.  Hopefully, you learned some key takeaways while inspiring some thought-provoking ideas to better serve the Coloplast community.   

View Capabilities & Meet The Team

Goal Perspective

Logically, Regionally, Nationally and Internationally

  • Increase the funnel
  • Growth market share
  • Support your marketing team
  • Help educate the physicians
  • Provide information and date to support future strategy

View Case Studies

Wave Your Magic Wand

If you could wave your magic wand and add one vital marketing tactic or need, what would it be?

What we’ve done together

Patient Journey

How are we reaching patients in their journey while still moving them through the funnel?

Where are the gaps?

Budgeting is typically the biggest hurdle to improve marketing outcomes. Instead of spreading everywhere – where can our regional and national campaigns be to help reinforce the physician and SAM. Hone in on key areas for success and take time to build these markets. Not one and done. A marketing campaign should not be 30 days set it and forget it. It’s length and awareness should follow a pattern of the patients journey.

Where to Grow

  • Content
  • Video
  • Streaming Radio
  • Website & Landing Page Improvements

Content Marketing

Build Trust and Brand Reputation
Control Your Narrative

Content

Tell inspiring stories at scale and cross-device to increase consideration where users research. Content can be organic; social channels, email, blogs, vlogs, journals. All should speak to your appropriate audiences.

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Personalization

Customize the ad experience using performance data to drive interest and results. Create various ad copy and monitor what crates engagement.

Consumers watch 42% more minutes on OTT Platforms than they do on cable per day.


Video

Over the Top (OTT)

A device that can connect to a TV (or functionality within the TV itself) to facilitate the delivery of internet-based video content (i.e. streaming boxes, media streaming devices, smart TVs, and gaming consoles).

Pre-Roll Video

Pre-Roll video is a short ad that plays before (pre-roll), during (mid-roll) or after a video (end-roll) on videos that are housed within websites. Viewers can be targeted based on their searching and browsing behavior, such as potential students who have recently searched for select keywords.

YouTube

YouTube reaches 86% of the online video audience and has over 142 million total monthly unique users. Campaigns are placed so you do not pay for a commercial unless at least :15 of the ad is viewed. The average cost per complete view ranges from $0.15 – $0.30.


Streaming Radio

Audio stays with people all day long, reaching them in screenless moments where visual media can’t. Create brand awareness on a local, regional, or national level.

What does success look like?

  • Website & Landing Page improvements
  • Creative Updates to reflect Voice of Customer results and how your audience responds to messaging/artwork.
  • Create content that educates and focuses on total health to drive relatability and trust
  • Never leave the page static
  • Drive the conversion
  • Drive traffic for referring physicians to a place that is organized

ready to work with us?


send a message

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give us a ring

309.693.2345


stop by the office

2006 W Altorfer Dr, Peoria, IL


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