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The Rise of Digital Scammers

In the last several years, there’s been an increase in scams claiming issues with your digital ads or business listings. As technology has gotten more sophisticated, so have the techniques these callers use. So how can you know if there is a legitimate concern?

There are a few instances in which Google may call you, but the reasons are limited. They may call you if you are working on claiming a Google My Business listing or confirming details for Google Maps.

“Essentially, if you are expecting a call from Google, it’s probably legitimate. If you aren’t expecting one, it’s most likely a scam (or at least skirts the ethical line).”

If you are running Google Ads yourself (rather than through an agency), it’s possible you may get a call from a Google account manager. However – they will not call you out of the blue. They would have made contact with you by email or another means before calling. Another flag is if the caller leaves a message with a phone number to call back – Google typically doesn’t provide direct contact information for their staff. Essentially, if you are expecting a call from Google, it’s probably legitimate. If you aren’t expecting one, it’s most likely a scam (or at least skirts the ethical line, such as companies who may be Google-certified presenting themselves as actually Google).

If you decide to engage with the caller, keep an eye out for these common requests from scammers: 

If you receive a call from someone claiming to be from Google or another online company and are unsure if it’s legitimate, please reach out to us and we would be happy to help troubleshoot the validity of the message.

Have a question about marketing? We would love to chat.

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