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Social Media Engagement Statistics

Lots of things can happen in one minute. Your heart will beat 60 – 100 times. Your eyes will blink 15 – 20 times. 210 million emails will be sent. 510,000 comments will be posted on Facebook.

In the last year, the time consumers have spent online has only increased. Online content consumption nearly doubled in 2020, compared to 2019!

Taking a look at what happens in just one minute on the Internet tells us it’s important to get in front of today’s busy – and distracted – consumers!

Here’s just a few of our favorite digital statistics!

Google


2 million searches happen on Google every minute!

46% of those searches have local intent, and 81% of users searched online for a product or service specifically to make a purchase.

Streaming Services


Streaming video services account for nearly 20% of TV viewing in the U.S.

People spent an average of over one hour on streaming services each day in 2020
(2x higher than 2019!)

Tiktok


TikTok was the second-most downloaded app in 2020

They have the highest engagement rate per post across social media sites.  

Snapchat


Snapchat is the second-most visited social platform in the U.S.

Users are more likely to make purchases from their mobile device than non-Snapchat users.

Facebook


Facebook users click an average of 12 ads every month.

Users spend an average of 34 minutes every day on the site/app!

Youtube


70% of people made a purchase from a business after seeing them on YouTube.

90% say they find new brands or businesses.

Twitter


350,000 Tweets are sent every minute on Twitter

Video views increased 62% from 2019 to 2020!

Instagram


The average user spends 30 minutes per day on Instagram.

81% of users use Instagram to research products and services.

Linkedin


40% of LinkedIn users visit the site every day.

It’s the most trusted social network in the U.S.

Emails


6 billion emails are sent and received every day.

2020 Social Media Statistics

Have a question about marketing? We would love to chat.

With so many ways to reach your target audience, it’s crucial to have a consistent strategy and engaging content. We’d be happy to talk with you more about how digital media can fit your strategy and help you reach your business goals!

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